IRIS logoBengaluru, 29th March 2024: IRIS Home Fragrance, a beloved lifestyle and wellness brand under Cycle Pure Agarbathi, celebrated Fragrance Week from 21st to 24th March 2024, with a unique exhibition and workshop at IRIS Aroma Boutique on Lavelle Road on the occasion of International Fragrance Day. During this special occasion, the brand introduced new fragrances— Black Oudh, Choco Orange, and Velvet Musk—as a tribute to its significance. Additionally, the brand also allowed all fragrance enthusiasts to unleash their creativity and craft their personalized potpourri.

The IRIS Aroma Boutique, Lavelle Road, witnessed fragrance enthusiasts engage in a hands-on experience to craft their potpourri blends from an array of Indian, Western, and Fusion fragrances. This allowed them to create a personalized blend to infuse their homes with warmth and joy, elevating every corner with a unique olfactory experience. Made from dried flowers and petals, potpourri adds a distinctive touch to any living space with its captivating colors and subtle fragrances, leaving a lasting impression on all who encounter it. Among the standout fragrances were Lavender, known for its relaxation properties, Choco Orange, a luxurious fusion of zesty orange and decadent chocolate, Oudh, renowned for its sensual and alluring charm, and Velvet Musk, which evokes a sense of serenity with its earthy notes.

Speaking about the momentous celebration, Mr. Kiran Ranga, Managing Director, and Master Fragrance Creator, Ripple Fragrances, said, “International Fragrance Day holds a special place in the heart of IRIS Home Fragrances. Growing up in a family renowned for its expertise in fragrances, this day is truly a cause for celebration for us. As fragrance enthusiasts, we aimed to share the joy of the fragrance season with consumers by offering them a firsthand experience of the artistry behind our products. Witnessing the enthusiasm of numerous individuals who visited our store to craft their own customized products was truly gratifying. These moments bring us immense happiness and will be cherished dearly.”

Every year on March 21st, International Fragrance Day is celebrated as a tribute to perfumers and the art of fragrance creation. To indulge in the essence of love, you can acquire your preferred fragrance by either visiting IRIS Aroma Boutiques or accessing them through a wide range of options to suit different preferences and budgets.