Lucknow, 10th May 2023: Honda Motorcycle and Scooter India reaffirms its dedication to road safety with another impactful awareness campaign in the city of Lucknow. On the grounds of Bal Nikunj Inter College, HMSI achieved one of its milestones where it saw an active participation of more than 2200 school students and staff members. The road safety campaign featured interactive activities such as a safety riding theory session, danger prediction training, road safety quiz, helmet awareness, and Riding Trainer session that kept the participants engaged throughout the campaign.

HMSI believes that Safety of every individual is a topmost priority. In line with this commitment, HSMI has been actively conducting road safety awareness campaigns across various regions of the country, reaching out to people with vital information and guidance on safe driving practices. Lucknow is the latest stop in this initiative, where HMSI aims to empower the community with essential knowledge and skills to navigate.

HMSI extends its gratitude to the authorities of Bal Nikunj Inter College for their support in organizing this important initiative. Together, we can make a significant difference in creating safer road environments and reducing incidents of accidents and injuries.

Since its inception, HMSI has imparted education to nearly 4 lakh adults and children in the state of Uttar Pradesh, focusing on promoting responsible road usage and cultivating safe riding habits.

Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporations and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has impacted over 5.7 million Indian citizens. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps enhance rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.