29th March: Freedom Healthy Cooking Oils launched a new campaign on Freedom Rice Bran Oil to inform the customers about the health benefits of using Rice Bran Oil. This is the continuation of the ‘Freedom Oil Knowledge Series’ on the benefits of using Rice Bran Oil. The new campaign highlights the harmful effects of high levels of cholesterol and the benefit of using Rice Bran Oil for daily cooking to control the same. In the video released as a part of the campaign, renowned Nutritionist Dr. Matheen Asrar (Ph.D. Nutritionist) recommends people to take a balanced diet, do regular exercise, and switch to a healthy cooking oil like Freedom Rice Bran Oil for everyday cooking to live a healthy life. The campaign has been rolled out across social, digital, electronic, and print platforms. It has already garnered 1 million plus views from the social media platform.
In the earlier campaign of ‘Freedom Oil Knowledge Series’ an animated video was rolled out to explain the process by which Freedom Rice Bran Oil with 10000+ ppm Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants, helps to reduce Bad Cholesterol (LDL), and maintain Good Cholesterol (HDL). The new campaign shares the inputs by a renowned dietitian on steps to be taken to take care of heart health. The campaign is designed to communicate the message in a simple yet effective manner from an expert and encourage people to use Freedom Rice Bran Oil for daily cooking.
According to Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing, Freedom Rice Bran Oil, said, “We try to conduct focused campaigns as a part of ‘Freedom Oil Knowledge Series’ to inform the customers about the health benefits of edible oils. This new campaign on Freedom Rice Bran Oil, is designed to share insights on healthy living from an expert Dr. Matheen Asrar (Ph.D. Nutritionist), who recommends people to adopt a healthy lifestyle, eat a balanced diet, and cook food in a healthy oil-like Rice Bran Oil. Freedom Physically Refined Rice Bran Oil contains an ideal quantity of Oryzanol ie. 10000+ ppm therefore we request people to #SwitchtoFreedom and #ChangeForTheBetter and stay healthy with #ricebranoil.”
According to experts, if people maintain a healthy lifestyle, eat right, drink at least 2 liters of water, avoid bad habits like smoking, regularly monitor and control diabetes, hypertension, obesity, and Cholesterol levels and choose healthy oil like Rice Bran Oil for everyday cooking, they are likely to stay healthy and safe.