India, 11th February 2023: FITTR, India’s leading tech-enabled community-first health and fitness platform, constantly strives to introduce novel initiatives and services to give wings to people’s fitness journeys. After 17 successful editions totaling approximately 2,50,000 participants, the platform has announced the 18th edition of its Transformation Challenge—starting on 30th January 2023!

This edition’s theme is #BeMore, driving participants to push past their limits and embrace a healthier, happier version of themselves. FITTR encourages all Indians to see this online fitness challenge as a call to action. The community invites everyone who wants to unlock a new version of themselves to raise the bar on their wellness journey and be fitter, healthier, and happier… essentially, to #BeMore!

The FITTR Transformation Challenge 18 Campaign Film perfectly captures the #BeMore vibe:

Registrations for Transformation Challenge 18 are already open and in full swing. Thousands of folks have registered on the FITTR app and are eagerly awaiting the opening of Week 1. The reason: the top performers from the Individual Male, Individual Female, Partner, Senior, and Specially Abled categories will win a sponsored trip to Spain!

This is not the first time FITTR has announced grand prizes for the winners of this 12-week-long community-based online fitness challenge, which is the world’s biggest. Past prizes for the FITTR Transformation Challenge have included a ₹1 CRORE cash prize, a Honda City, and a Mahindra Thar. The rewards further enhance people’s commitment and motivation in scaling their fitness transformation journeys.

The main idea behind this challenge is to encourage regular men & women, as well as senior citizens, specially-abled persons, and partners, to instill fitness in their daily routines and get rewarded for their consistent efforts. As a part of the contest, any person aged 18 years and over is eligible to participate and compete by uploading 12 weekly videos—one per week. These videos will be monitored and judged by a panel of experts in the field of fitness & nutrition on factors including but not limited to overall conditioning, fat loss, and muscle gain.

Commenting on the announcement, Jitendra Chouksey, Founder & CEO of FITTR, said, “In the world of hectic lifestyles and unhealthy eating, many individuals have failed to prioritise fitness in their daily lives, severely impacting their health. With Transformation Challenge 18, we aim to encourage and give an extra boost to individuals to begin fitness transformation and adopt a healthier lifestyle. Like previous editions, we expect to see good participation in TC 18 from across India as well as globally and hope that our challenge continues pushing people to stay fit and healthy”.

Registrations for Transformation Challenge 18 are now enabled on the FITTR app. This online fitness challenge is open to everyone for free and pushes participants to take a path towards lifelong fitness and well-being. Plus, twelve winners will go on a sponsored trip to Spain!