1st April, 2025, Mumbai:Evocus Black Alkaline Water, the premium hydration choice for trendsetters and wellness enthusiasts, made a splash as the Official Hydration Partner at Lakmé Fashion Week. The partnership showcased Evocus’ commitment to redefining hydration through innovation and wellness.

During the high-voltage event, top models, designers, and fashion insiders stayed energized and refreshed with Evocus Black Alkaline Water. The iconic black bottle was spotted backstage, in the front row, and everywhere in between.

“We believe in redefining hydration through innovation and wellness,” said Sonam Pama, Head of Marketing at Evocus. “Partnering with Lakmé Fashion Week was a natural fit, as both brands celebrate performance, style, and a commitment to excellence.”

Evocus Black Alkaline Water has long been the hydration choice for Bollywood’s A-list and global fashion icons. This partnership reinforces its place in the premium wellness space, where fashion, fitness, and functionality converge.