Patna, 10th, April 2024: Amazon.in reported 4X YoY growth in customer visits for consumer electronics and personal computing products in Patna. With almost 50% YOY growth in usage of affordability levers such as No Cost EMI and Amazon Pay later, there has been an increased inclination towards premium products on Amazon.in. Patna also witnessed the highest number of new customers for products such as headphones, smartwatches, and PC accessories on Amazon. in.

Further strengthening Amazon’s commitment to penetrate deep into India, here are some trends that have been witnessed in Patna:

Surge in demand for products such as headphones, speakers, laptops, cameras, desktops, PC accessories and components along with wearables

Customer visits for tablets surged by over 6X, while for monitors, it has grown by 5X

Nishant Sardana, Director, of Consumer Electronics and Personal Computing, Amazon India said, “With a commitment to deliver exceptional value, convenience of shopping along with a wide selection of products, we are humbled to see remarkable growth in Patna within the consumer electronic and personal computing segment. Products such as tablets and monitors are attracting more than 6X and 5X growth in customer visits, respectively on Amazon.in. Underlying these key trends, we aim to go the extra mile and curate newer experiences that will help customers find the right product and best offers for their unique needs. We believe that this will help customers make informed purchasing decisions and provide them with a seamless shopping experience.”