New Delhi, March7 th, 2023: Citykart, one of India’s largest value retailers focusing on family fashion retail in Tier-II and Tier-III towns, has announced the launch of its Holi campaign around the theme Full Paisa Vasool, with the tagline Isse Sasta Fashion Bazaar Kahi Nahi. As a part of this campaign, the company offers the latest apparel designs, starting at an affordable price of Rs. 99.

Also, Holi merchandise (Pichkari, Gulal and Ballon) is available at stores this year at Citikart stores. As part of the Holi promotion, products from different categories such as home goods and travel luggage will be available at a discounted price. Customers who make a purchase of Rs.1499 or more will have the opportunity to buy products such as a dinner set, a duffle trolley bag with wheels, and a casserole set (3 pieces) for only Rs.199 as they are worth of Rs. 799.

True to the brand’s central tenants of making fashion affordable and comfortable, the company presents a wide range of styles, fabrics and cuts for men, women, infants and toddlers. The collection includes jeans, tops, tees, palazzos and multiple other options.

Mr Sudhanshu Agarwal, Founder and CEO of Citykart, said, “At CityKart, we aim to make fashion affordable and accessible to all sections of the population and this Holi, we are taking this a step further. True to the campaign’s tagline, we offer the latest in the fashion world at entry price points. We look forward to styling the country with our designs this festive season.”

Citykart has launched its much-awaited Spring-Summer collection of vivid and vibrant summer colours and prints. The collection is available offline at Citykart stores in Uttar Pradesh, Bihar, Odisha, Madhya Pradesh, Chhattisgarh, and the North Eastern regions.