Rajavelu N.K. CEO – Crop Protection Business, Godrej Agrovet Limited & Co-Chairman of the FICCI Committee on Crop Protection Chemicals

“The government’s enhanced focus on crop productivity and protection is a promising step toward uplifting Indian farming families. The Mission for Cotton Productivity, integrating science and technology with extra-long staple cotton varieties, addresses declining cotton acreage while helping farmers boost yields and profits.

Proposals to reopen dormant urea plants and involve FPOs in vegetable and fruit initiatives are commendable, addressing both input and output challenges. However, awareness of urea’s excessive use and effective implementation will be critical.

Prime Minister Dhan Dhanya Krishi Yojana, targeting 1.7 crore farmers across 100 districts, aims to enhance output, promote crop diversification, and improve post-harvest storage—key to driving rural prosperity and resilience.

As we progress toward self-reliance, integrating crop protection, sustainable farming, and robust post-harvest infrastructure will be essential to increasing farmer