Gurugram, India – 29th August 2023 A hydration-based skincare brand, from the house of Honasa Consumer with the flagship brand Mamaearth, is proud to announce that Aqualogica has crossed INR 12.5 Crore monthly revenue milestone in just 18 months, marking a significant achievement in the company’s journey.

Aqualogica debuted as a hydration-based, digital-first brand catering to the unique requirements of Indian skin and tropical weather. The brand became one of the first brands to use the Nobel prize-winning Aquaporins-based approach to hydration. The brand’s focus on consumer centricity and customization for Indian skin with best-quality products has played a significant role in its growth. This milestone comes at a time when the brand is expanding beyond 6 ranges and 50 SKUs, along with further strengthening its online presence and expanding its offline network as well. Currently, Aqualogica is catering to over 1.2 million consumers.

Commenting on this milestone, Mr. Varun Alagh, Co-founder and CEO, of Honasa Consumer Ltd. says, the launch of Aqualogica is an extension of our philosophy of building a brand with products that solve the personal care concerns of millennials. Honda Consumer. has attained expertise in building brands with a digital-first approach as this allows us to tell our story and connect with consumers directly. We have built playbooks that have been created to launch and scale brands. These playbooks are showing results with every new brand that we launch, Aqualogica being a recent example. We have always strived to deliver the best products and services to our customers, and this milestone reflects their trust in us, we sincerely hope that this continues.

Aqualogica, a home-grown brand built on the water as the source and foundation of all life, has launched its purpose called ‘Water for All’. With consumers’ help, the brand has made clean drinking water accessible to those in need. Every time an order is placed on the website,, the brand provides a person in need with access to clean drinking water. Over the last 18 months, the brand has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water.