Gurugram, India, 3rd November 2023: Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, launched “Airtel Advantage”, a first-of-its-kind unified platform offering global interconnect solutions.

Get the “Airtel Advantage”

  •  End-to-end digitized journey
  •  Swift onboarding & interconnect selections
  •  Real-time analytics
  •  Single wallet for all services
  •  Pay-as-you-go

The automated one-stop destination is the first such platform by an Indian telecom carrier. Offering International Voice, A2P, P2A, P2P SMS, Direct Inward Dialing (DID) and International Toll-Free Service (ITFS), Airtel Advantage will enable carrier partners globally to seamlessly address their connectivity needs in a few clicks.

Leveraging Airtel’s resilient global network and digital infrastructure to solve challenges of direct interconnect complexities, tedious procedures and exhaustive paperwork, the platform’s assured time-to-market capability enables faster customer onboarding and seamless commencement of interconnects for multiple global locations. Customers can also view real-time traffic statistics and other insights on a customized analytics dashboard.

The platform will offer International Voice and SMS to begin with and will add DID and ITFS subsequently.

Carriers will now be able to opt for any connectivity service basis their unique requirements. A partner from London for instance can quickly interconnect with Airtel and use the voice & SMS service to enable its customers to increase their global reach. Signing up on Airtel Advantage is simple and hassle-free, customers have to simply log on to

Vani Venkatesh, CEO – Global Business, Airtel Business said, “We are delighted to offer yet another innovation to our partners. The next-gen platform will place the power in their hands to find a solution of their choice and deploy it, all in a matter of hours. The transparency, agility, reliability and ease of doing business offered by Airtel Advantage will transform the way carriers globally access interconnects”.

With 1200+ global carrier partnerships, Airtel Business is India’s leading and most trusted provider of ICT services with a diverse portfolio of offerings for enterprises, governments, carriers and small & medium businesses. Its strategically located submarine cables, satellite network and global network spanning 4,00,000 Rkms+ (including IRU) across 50 countries & 5 continents, together enable customers to connect across the world including hard-to-reach areas. For more details, log on to