New Delhi,22nd December 2023 Jaypore, the renowned artisanal lifestyle brand of Aditya Birla Fashion and Retail Limited (ABFRL), is excited to announce the opening of its latest store in Dwarka, Delhi. This store marks the 24th addition to Jaypore’s retail network, offering more than just a shopping experience; it serves as a tribute to the intricate tapestry of Indian craftsmanship.

The store, covering 1350 sq. ft and situated in the heart of Dwarka, invites visitors to explore the distinctive creative traditions of India. This store assures a carefully curated space for enthusiasts of authentic Indian crafts, offering handcrafted apparel for both men and women, along with exquisite home décor, jewelry, and accessories.

The store’s interior furnishings bear witness to India’s lively handmade culture, featuring meticulous detailing and warm colour palettes. Exhibits showcasing age-old artisan techniques, such as the Khadi warping wheel, serve as captivating focal points, underscoring the brand’s dedication to highlighting the creativity woven into each piece.

Commenting on the occasion, Mr. Sooraj Bhat, CEO – Ethnic Business, Aditya Birla Fashion and Retail Limited, stated, “The inauguration of Jaypore’s artistic venture in Vegas Mall, Dwarka, is a source of pride for us. This establishment is not merely a store; it is a vibrant canvas that displays the grace of Indian craftsmanship. At Jaypore, we extend an invitation to everyone to delve into and immerse themselves in the narratives woven into each creation.”

As Jaypore continues to narrate tales of craftsmanship and heritage, the Dwarka store serves as a testament to the company’s commitment to crafting a comprehensive and visually pleasing shopping experience.