Stone Sapphire India Pvt. Ltd. Celebrates Children’s Day with the Launch of ‘Bildago’ A Bold New Step in India’s Building Block Category

Mumbai, 11th November, 2025: This Children’s Day, Stone Sapphire India Pvt. Ltd., the powerhouse behind India’s homegrown toy brand Skoodle, announced the launch of ‘Bildago’, a new-age range of building block sets that merge quality, creativity, and value. Designed to ignite curiosity and problem-solving in children, Bildago marks the company’s strategic entry into one of the fastest-growing toy categories in India – the building blocks segment.The Indian building block toy market has witnessed a surge in demand, driven by growing parental focus on STEM-based learning and hands-on educational play. Valued at over USD 385 million in 2023, the category is projected to expand at a CAGR of 14.5% between 2023 and 2028, making it one of the most dynamic sectors in the Indian toy industry.

Bildago’s launch range features five distinct themes – Street, X-Terrain, Stellar, Motocraft, and Snapback – encompassing an exciting lineup of sports cars, off-road racers, motorcycles, and space exploration vehicles. Each model is built from precision-engineered blocks that can form up to three different builds per set, while four sets in a series can be combined to create one Mega Model, enhancing replayability and imagination-led engagement.The collection will be available across major Indian cities including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Ahmedabad, and will soon expand to Tier-II cities through leading retail and e-commerce partners. Bildago sets will be priced in the affordable range, making high-quality construction toys accessible to a wider audience.

Commenting on the launch, Mr. Shobhit Singh, Managing Director & CEO, Stone Sapphire India Pvt. Ltd., stated,

“Blocks as a category is extremely price-sensitive, but it also holds immense potential for creative and cognitive growth. The building block market in India has grown rapidly, valued at over USD 385 million and projected to rise at nearly 15% CAGR over the next few years. With Bildago, we’ve taken a bold and confident step to enter this space with products that combine global-level quality and affordability. Bildago will be available across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Ahmedabad, offering Indian children a world-class building experience without the premium price tag. Each set reflects our belief that play should be both imaginative and purposeful – inspiring kids to build, experiment, and dream big.”

To celebrate the launch, Stone Sapphire has collaborated with SPAR India for a special Children’s Day activation (7th–16th November) across select mall atriums. The event, themed ‘Build, Play, Imagine & Compete’, invites children to participate in a hands-on building challenge using Bildago kits, nurturing imagination, confidence, and collaborative learning.

Through Bildago, Stone Sapphire India Pvt. Ltd. continues to reinforce its mission of “Play with Purpose” – empowering children to innovate, explore, and learn through every block they build.