Tata Capital has launched its inspiring campaign, #ChampionsKiGulliyonMein, celebrating how today’s women cricketers are creating pathways for tomorrow’s champions. Created and conceptualised by Schbang, the campaign positions the brand as an enabler of dreams and ambition with showcasing its meaningful contribution to the growth of women’s cricket in India. 

The campaign emerges from a powerful cultural shift happening across Indian streets and pitches. For decades, gullies have been the training ground for cricketing legends in a predominantly male space. But the story is evolving. More girls are stepping onto pitches, claiming space, rewriting norms, and reshaping the future of cricket. Tata Capital supports the journeys, dreams, and courage of women who show up every day to play. 

In ‘Champions Ki Gulliyon Mein’, the narrative captures where cricket’s real foundation lies: in cramped lanes and neighbourhood streets, where raw passion compensates for polished facilities, and every small victory demands genuine effort. As the players celebrate their achievements, they echo the paths of innumerable cricketers whose first boundaries were hit in dusty streets, local grounds, and residential bylanes. This underscores a fundamental truth that champions aren’t manufactured under stadium 

floodlights, but forged much earlier, in the very gullies where dreams first take flight. 

Dipshika Ravi, National Creative Director, and Rohan Hukeri, Executive Vice President at Schbang, added,

“Every dream begins in the gullies. And every gully echoes with passion and belief. ‘The Champions ki Gulliyon Mein’ campaign speaks to millions of girls who learn to dream on the streets. Some of those dreams grow louder until one day, an entire stadium chants their name. With this film, we show that passion doesn’t watch the clock – from girls playing under the harsh 12-noon sun to champions returning to the gullies, it’s for every champion who owns the gullies.” 

The ‘#ChampionsKiGulliyonMein’ campaign establishes Tata Capital as a brand that understands that true enablement means supporting not just today’s champions, but creating pathways for generations to come.