Mumbai, March 26th, 2025: Sekel Tech has launched an innovative hyperlocal marketing solution, specifically designed to empower real estate professionals with cutting-edge marketing tools. Aimed at addressing the evolving needs of the real estate sector, the solution combines advanced data analytics with automated marketing to enhance digital engagement and drive sales.

 The platform delivers real-time insights that enable real estate businesses to enhance their marketing efforts using digital strategies as homebuyers increasingly rely on smartphones to search for properties, compare prices, and assess amenities. Sekel Tech offers a comprehensive platform that combines data analytics with automated marketing to help developers, brokers, and agents stay ahead of the curve.

 To ensure the solutions enable businesses deliver unmatched precision and efficiency, Sekel has integrated AI-driven targeting with location-specific property listings and proximity-based benefits, allowing marketers establish meaningful connections with potential buyers at the most opportune moments. Further streamlining outreach, the platform offers multi-channel capabilities, including direct posting to Google My Business and the ability to manage paid ad campaigns across platforms such as Google, Facebook, and Instagram—all from a single, user-friendly dashboard.

 Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, commented on the launch, saying, “Today’s real estate market is rapidly evolving, and digital engagement has become a critical aspect of business success. Our hyperlocal marketing solutions are designed to offer real estate professionals the ability to connect with potential buyers in a meaningful way, leveraging AI and automation to deliver personalised experiences while maintaining the human touch. We are committed to helping our clients navigate this transformation with confidence and efficiency.”

 A core feature of the new solution is its advanced automation, which ensures personalised buyer interactions powered by AI-driven insights. The use of geo-fencing and real-time data analytics, helps Sekel Tech’s platform ensure that property listings, pricing insights, and other critical information are delivered directly to prospective buyers. The platform offers the integration of Google Search, social media, WhatsApp, and SMS resulting in streamlined customer engagement, instant delivery of property related information, interactive maps, and organising virtual tours.

 Sekel’s real estate solution also features robust data security measures in compliance with the Digital Personal Data Protection (DPDP) Act. Sekel Tech has partnered with industry-leading data protection services to ensure that all consumer data is securely stored and processed. Advanced encryption technologies and stringent compliance protocols are integral to maintaining transparency and trust. As the real estate sector continues to embrace digital transformation, Sekel Tech is committed to leading the way by providing intelligent solutions that empower real estate marketers to optimise their strategies, nurture leads effectively, and close deals faster.