1st July 2024  Mumbai, Maharashtra, India  Bisleri International, established by Mr. Ramesh Jayantilal Chauhan, the pioneer in the carbonated soft drinks industry in India with a legacy of creating some of the most iconic brands, has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart.

Aditya Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic.

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. Demonstrating their exceptional creativity and deep understanding of the brand, the team delivered a compelling narrative that resonates with Gen ‘Z’. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit as he is one of the coolest actors today with an easy-going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

Aditya Roy Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.