Bengaluru, Jan 15: ace turtle, the new-age, technology-led retail enterprise, today announced the opening of two new exclusive brand stores Lee® and Wrangler in Anand, Gujarat, marking a key step in the company’s strategy to take leading international fashion brands deeper into India’s high-potential markets.
Located next to each other on AV Road in Anand, the new Lee® and Wrangler® stores strengthen ace turtle’s presence in Gujarat and underline its focus on bringing premium, globally-recognised denim and casualwear brands closer to consumers in emerging cities.
The Lee® and Wrangler® stores in Anand offer a curated range of the brands’ latest collections, including denim, casualwear and everyday essentials, designed to cater to evolving consumer preferences for quality, comfort and contemporary style.
ace turtle continues to leverage its technology-led omnichannel retail model to build strong brand experiences across physical and digital touchpoints, while expanding reach beyond metros into fast-growing Tier 2 and Tier 3 cities.
Commenting on the expansion, Nitin Chhabra, chief executive officer of ace turtle said:
“Anand represents the new growth story of Indian retail aspirational, brand-aware and ready for global fashion. The opening of Lee® and Wrangler® stores here reflects our commitment to making iconic international brands more accessible across India. Gujarat has consistently shown strong consumer demand and we see significant long-term potential in markets like Anand.”
With these new store launches, ace turtle reinforces its vision of building scalable, consumer-first fashion brands while accelerating retail expansion across key regional markets.