New Delhi, Sep 08: Pee Safe is taking its women-first philosophy beyond hygiene with the launch of “Within”, a science-backed wellness brand created to support women through the evolving demands of their health, nutrition, and lifestyles. Within will serve as a step into women’s wellness from the already established women-first philosophy of Pee Safe. Within will be available on their website first, followed by other digital platforms.
Within thus continues the company’s tradition of dealing with issues that women are accustomed to facing in their everyday lives and which were not taken care of due to a lack of products that address their needs specifically. Through Within, the company launches a range of three specialized formulations aimed at dealing with particular problems of women: Inner Bloom, which is meant to take care of gut and intimate wellness; Lean Mode, which helps with weight and appetite regulation; and Her Rhythm, which takes care of women’s menstrual and hormonal wellness.
Vikas Bagaria, Founder of Pee Safe, said,
“Pee Safe was built on the belief that women shouldn’t have to accept everyday health concerns as something they simply have to live with. With Within, we’re taking that belief into women’s health and nutraceuticals, recognizing that a woman’s needs evolve through her 20s, 30s and 40s, and cannot be addressed with a one-size-fits-all solution. We’re building products around specific health needs, backed by science, medical expertise and a deeper understanding of women’s bodies, rather than following trends. Our ambition goes beyond supplements; we want Within to help women understand what’s happening within their bodies, have the conversations they’ve often been hesitant to have, and make more informed choices about their health.”
The consumer insights, which Pee Safe has been gaining from its interactions with women over the years, have played a major role in Within’s product development. Each of the three formulations of the brand has been created based on specific wellness issues and evaluated and enhanced by its medical advisory board.
The focus on quality and safety will continue to be a top priority of Within’s product development strategy. The products of the brand are manufactured in facilities certified by various standards like GMP, ISO, and FDA-registered facilities, HACCP certification, and FSSAI licenses. Moreover, all the ingredients of the products are rigorously tested for quality and safety.
The Within product range ranges from ₹800 to ₹1,500 and will be initially available at www.within.in before moving on to other platforms. In addition, one can connect with the brand via its Instagram handle @withinind, follow its education-based Instagram group @within.educates, and watch wellness-based YouTube videos at Within Educates.
Community is an integral part of the brand proposition for Within. It seeks to create a trusted environment for women wherein they can access reliable information regarding their health issues, learn more about them, ask questions freely, and have an open discussion about important but overlooked wellness-related issues. In the next two to three years, Pee Safe hopes that Within will become an important pillar for the company’s growth through the addition of products according to the changing health needs of women.