Ed-a-Mamma

Team Ed-a-Mamma said;

“The kids and maternity clothing category is increasingly being shaped by a more conscious consumer – parents who are asking where products come from, how they are made, and the values they represent. This shift is moving sustainability from a differentiator to a baseline expectation across family-focused categories. At Ed-a-Mamma, this is reflected in the strength of our business momentum, with the brand doubling its revenue while accelerating retail expansion, signalling growing trust in our conscious-first approach.

As we look ahead to 2026, the focus will be on deepening our commitment to conscious living for families. Our priorities are centred on strengthening material and design innovation, reinforcing responsible sourcing practices, and building a more holistic, future-ready ecosystem that supports children’s everyday needs. As the industry evolves, our intent is to help shape the next phase of sustainable family brands in India – thoughtfully and responsibly.”

LS Digital

Prasad Shejale, Founder and CEO, LS Digital said;

 “2025 has been a defining year for the digital and marketing ecosystem, as brands moved decisively from siloed execution to integrated, outcome-led transformation. The focus across the industry has shifted toward unifying strategy, media, data, creative and technology, while scaling AI-led capabilities to enable sharper decision-making, faster execution and measurable business impact. Digital transformation accelerated at a pace of 32% growth, driven by rapid AI adoption, privacy-first data strategies and the implementation of DPDP, which compelled marketers to rethink consent, trust and long-term value creation beyond short-term performance metrics. As we enter 2026, the real opportunity lies in truly integrated transformation, where AI, data and creativity work seamlessly together to drive sustained value creation, strengthen consumer trust and enable 25–30% improvements in marketing efficiency and business outcomes”

Rupak Ved, CBO and CEO-Media, LS Digital said;

 “As the industry moves into 2026, marketing is being redefined by full-funnel strategies and omnichannel thinking, where growth is increasingly driven by accountability across the entire consumer journey. With global ad spends forecast to grow by around 5.1% and more than 76% of advertising investment expected to be algorithm-driven by 2026, AI is becoming central to how brands anticipate consumer behaviour, optimise journeys in real time and improve performance outcomes. The real competitive advantage will belong to organisations that can convert complexity into clarity, aligning data, technology, creativity and performance into a single, integrated growth engine where every investment contributes directly to sustainable business impact. This represents the need of the hour for the industry, one that we at LS Digital have been able to successfully leverage through our Media Alchemy framework.”