Mumbai, Dec 16: Propagate India, Publicis Groupe India’s full-stack digital agency, has elevated Parikshit Bhattaccharya to the role of Chief Creative Officer, expanding his current remit as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate India.

Propagate India remains committed to delivering platform-first solutions, nurturing audience-first thinking, and fostering an ideas-first culture by integrating data with creativity. In his expanded mandate, Parikshit will drive the agency’s creative vision, sharpen its digital craft, and cultivate a culture that elevates both ambition and impact across brands and platforms.

With over two decades of experience across leading creative agencies, Parikshit is known for a philosophy that blends sharp strategy, platform-native thinking, and deep respect for craft. His innovative body of work includes world-first digital utilities and experiences. Notably, his campaign for Garnier’s ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions award earlier this year, and he has achieved Grand Prix wins across Cannes Lions, Dubai Lynx, and Spikes Asia.

Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Propagate India, said;
“Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role further strengthens our creative leadership at a time when the market demands transformative digital thinking. His strategic clarity, creative audacity, and digital acumen will be instrumental as we scale our ambition and deliver impactful business outcomes through digital experiences and narratives.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India, added;
“I am extremely grateful for the opportunity to craft the creative vision of Propagate in India. I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”