Mumbai, Dec 15: Plant based nutrition brand Earthful today announced the launch of a first-of-its-kind national initiative, the Menopause Cheerleaders Internship, a two-month paid community-building Internship for 40+ years old women especially mothers – who want to lead India’s most overdue conversation: menopause. The internship will come with a stipend of Rs 1 lakh.

Started in 2021, Earthful is plant-based nutrition brand, focussed on helping women navigate menopausal phase, through natural products. It has a range of supplements which are sourced purely from Plant ingredients like Amla, Moringa, Sunflower, etc.

Earthul’s Co-Founder, Veda Gogineni said,

“When we started Earthful, one of the first things that struck me was how little support existed for women going through menopause. Not because the information wasn’t available, but because the voices weren’t. We ourselves were oblivious to our mother’s plight during her own menopause and labeled it as ‘drama.’ But this initiative is our way of putting the spotlight back on the women who have lived this experience. Their wisdom, their challenges, and their resilience hold the answers we’ve collectively ignored. We’re honoured to help bring those voices forward.”

Women spend half their lifetime in menopause, yet in India, it continues to be surrounded by silence, stigma, and misinformation. Most women navigate this phase alone, without adequate resources or community support. Earthful aims to shift this narrative by placing real women at the centre of the conversation empowering them to become community leaders, and catalysts for change.

The company has announced this internship via Instagram, Linkedin, and at offline retail stores alongside a link that allows the women to fill the form and apply for the same.

During the internship, the role of a Menopause Cheerleader is intentionally flexible. Each Intern can choose how to spread awareness about menopause – she can start conversations on whatsapp groups, create content on social media, organise community gatherings in their neighbourhood, there is no limit to get creative here and is definitely not limited to a particular skillset only! The goal is to create a community of women who feel informed, supported, and less alone during a stage that has long been overlooked.

In 2022, Earthful became the first Indian brand to create a herbal multivitamin for menopausal women. Their Multivitamin for women over 40 provides 13 Vitamins-Minerals & herbs which help in hormonal balance. They ensure the product has no other artificial ingredients & even make their capsule shell from plant sources like Pine bark. 

And through this internship, Earthful reinforces its position as a brand committed to driving societal change and a shift in the narrative around menopause.

By hiring women to lead this conversation, Earthful is not only helping mothers with career-breaks get back to work but also let those who have lived through menopause break their silence.

The Menopause Cheerleaders Internship marks a significant step towards breaking taboos in talking about Women’s Health. Where a woman is always busy taking care of her family’s health, Earthful is aiding to take care of her health.