BeyondXcelerate Deploys up to INR 5 Crore to High-Growth D2C Startups, Strengthening India’s Consumer Innovation Pipeline

Mumbai, Dec 12:  The BeyondXcelerate D2C India 2025 Pitch Day concluded with a significant boost for emerging consumer brands, as the Top 10 startups from the accelerator’s newest cohort secured commitments from up to ₹5 crore in the BeyondXcelerate Fund. The initiative marks another step in BeyondSeed’s efforts to strengthen India’s fast-growing direct-to-consumer ecosystem through early-stage capital, hands-on capability building, and structured growth support.

Held in Mumbai on December 10, this year’s Pitch Day brought together ten promising startups from the accelerator’s cohort. Selected from more than 170 applications across India, the final group included Desi Soota, Habbits, Kingdom of Chess, lemonlords, Maiora Diamonds, Muditam, Orionz, Quintessential Basics, Salts – Future of Wellness, and Tann Trim, presented their scale plans to a distinguished jury comprising:

Jury Members:

Arjun Vaidya, Founder, V3 Ventures

CA Dipak Unadkat, Rajkot Ventures

Sunil Shahi, Founder & CEO, Desi Farms

Mitesh Shah, Partner, Physis Capital & Co-Founder, Inflection Point Ventures

Vineet Arora, Managing Director, NAV Capital Ltd

Kuldeep Mirani, Co-Founder & CEO, BeyondSeed

After an intensive 8-week programme filled with masterclasses, founder sessions, and strategic interventions led by industry experts, the founders showcased strong clarity, execution insight, and sharp growth vision.

The Top 3 startups from the Pitch Day, Muditam, Salts, and Tann Trim were equally recognised for their standout performance.

Speaking about the momentum within the sector, Kuldeep Mirani, Co-Founder & CEO, BeyondSeed, said:

 “India’s D2C ecosystem is at an inflection point, where disciplined growth, brand clarity, and timely capital are becoming decisive advantages for emerging founders. We created the BeyondXcelerate accelerator to ensure that promising consumer brands don’t lose momentum because they lack access to structured funding and strategic guidance at early stages. What we witnessed at our Pitch Day reinforces our belief that India is ready to build the next generation of category-defining consumer brands. The clarity, execution depth, and ambition shown by these founders signal the strength of what lies ahead, and we are excited to support their journey.”

With Pitch Day now concluded, all Top 10 startups will receive funding from a pool of up to ₹5 crore and continue to benefit from BeyondSeed’s capital-plus-capability model. This includes support in strengthening go-to-market strategy, refining unit economics, building brand differentiation, and accessing the wider investor network,  helping founders convert early traction into sustainable, long-term scale.