Bhubaneswar, 15th October 2025: Prithvi Exchange Ltd, one of India’s leading foreign exchange and remittance service providers, has announced the opening of its new Foreign Exchange branch in Bhubaneswar, marking its entry into Odisha’s capital city and further strengthening its network across Eastern India.

The branch was inaugurated by Whole time Director & CFO, Mr. Kalpesh Kumar Kavad, and Mr. Navrathan Kavad. This expansion reflects Prithvi Exchange’s strategic focus on tapping into high-growth regional markets and providing consumers with end-to-end forex solutions, including foreign currency exchange, forex cards, and international remittances.

According to data, Odisha represents a high-opportunity market, with Bhubaneswar alone accounting for nearly 60–70% of the state’s forex volume, estimated at ₹1,200–1,300 crore annually.

“We are delighted to announce our foray in Bhubaneswar city marking our 32nd branch and another milestone in our Eastern expansion journey. The city is witnessing tremendous growth in forex demand driven by rising foreign tourist arrivals, rapid airport and infrastructure development, and an increasing number of students and professionals travelling abroad. These factors make Bhubaneswar one of the most promising forex hubs in Eastern India. Through this new branch, we aim to deliver secure, transparent, and customer-focused forex services to meet this growing demand in segments including students, business and leisure travellers,” said Mr. Pavan Kavad, Managing Director, Prithvi Exchange

With existing branches in Kolkata and Bhubaneswar, Prithvi Exchange Limited plans further expansion across Eastern India, with upcoming branches proposed in Guwahati, Patna, and Ranchi.