India, 23rd september 2025:V-Mart Retail Ltd. India’s leading value fashion and lifestyle retailer has announced the rollout of revised “GST Discounts” across its 525 stores, as part of the government’s “GST Bachat Utsav” following the recent rate reduction by the Government of India. With GST on many essential and lifestyle items—including apparels, FMCG, home essentials and accessories—now reduced, V-Mart is proudly passing on the GST Discounts Directly to Consumers. 

V-Mart has swiftly adapted its systems and in-store operations to reflect these changes, ensuring compliance with the updated government guidelines. Billing software across all stores has been upgraded to reflect the GST discounts clearly on invoices, and store communication makes these savings visible and transparent to consumers, just in time for the festive season. 

Speaking about the same, Mr Vineet Jain, COO V-Mart Retail Ltd said, “We are proudly passing on the GST Discounts to make celebrations of our consumers a little brighter and a lot smarter. At V-Mart, we have swiftly implemented these changes across all our 525 stores, ensuring that the reduced GST is clearly reflected in the final prices. Keeping the festive spirit alive, we have decided not to increase the cost of products where the GST rate has been increased. The initial response from our customers has been overwhelmingly positive—they are not only noticing the savings on their bills but also expressing appreciation for the transparency and timely rollout. Families shopping for both everyday needs and festive wear are able to save on their budgets without compromising on quality. This initiative strengthens our mission of delivering value-driven and we take pride in every Rupee saved by our consumers.” 

By reducing the tax burden during the festive season, V-Mart is helping families stretch their budgets without compromising on quality or fashion. With tangible price relief across daily essentials and festive fashion, the brand is fully stocked and ready to meet rising demand—offering unmatched value and reaffirming its position as a responsible, customer-first retailer bringing festive joy within reach for millions.