Neel AcharyIndia November 13th, 2025: Yas Island, one of the world’s leading leisure and entertainment destinations, in partnership with Pickyourtrail, unveils “Smash the Ordinary”, featuring Bollywood actress Sahher Bambba and AI influencer Naina. This first-of-its-kind collaboration merges authentic human experiences with artificial intelligence curiosity, delivering a fresh, immersive approach to travel storytelling and brand engagement.
Through a series of engaging Instagram reels, the campaign captures Sahher’s emotive adventures at iconic locations such as Ferrari World Yas Island, Abu Dhabi, SeaWorld® Yas Island, Abu Dhabi and Warner Bros. World™ Yas Island, Abu Dhabi. Meanwhile, Naina reflects on her curiosity about human emotions and sensations.
Smash the Ordinary showcases Yas Island’s spirit of innovation, a destination that delivers unique experiences and sparks genuine emotion. By bringing an AI influencer into real-world adventures, we’re redefining tourism storytelling through the perfect blend of innovation and human connection,” said Liam Findlay, CEO of Miral Destinations.
Hari Ganapathy of Pickyourtrail added, “In today’s travel landscape, innovation and authentic experiences go hand in hand. The ‘Smash the Ordinary’ campaign beautifully demonstrates how AI can deepen our understanding and appreciation of human adventures. At Pickyourtrail, we love customising “sooper” hit holidays that encourage travellers to see the world in new ways. It’s all about making travel more personal, meaningful, and exciting.”
With increasing demand for fresh, tech-driven narratives, “Smash the Ordinary” positions Yas Island as a destination at the forefront of innovation, setting new industry standards. This launch comes amid growing interest in using AI-driven storytelling to enhance brand engagement and create deeper connections with travelers.
