India, 16th September 2025: Aleph, a global network of digital experts innovating at the intersection of media, payments, and education, celebrated the Pinterest Advertiser Summit in Mumbai — the first of its kind in India. The event aimed to unlock new opportunities for brands and showcased Pinterest’s unique role as a visual search and discovery platform, along with Aleph’s local advertising expertise.

The summit featured Pinterest’s latest advertising solutions, giving attendees hands-on exposure to formats like Standard Pins, video ads, Collections, and Idea Ads, and how these can be used across the full marketing funnel. A special session focused on Catalog Ads and the evolution of e-commerce on the platform.

Indian Weddings were a central focus, backed by Pinterest’s 2025 Wedding Trends Report which revealed:

  • Over 3.8 billion wedding-related searches

  • 13.4 billion wedding ideas saved globally
    The report highlighted trends such as registry office weddings among Gen Z, rich new colours, and a blend of unique personal touches with timeless elegance.

“More than 80% of Pinterest users are outside North America, and India is one of our fastest-growing markets. Pinterest offers a unique view into early demand signals, helping brands respond to cultural moments and build lasting customer relationships,” said Martin Machinandiarena, Managing Director for Channel Sales at Pinterest.

Pieter-Jan de Kroon, Regional Managing Director APAC at Aleph Group, celebrated the event as a milestone for the Indian market. “The advertising opportunities we have presented today are directly tied to the immense growth potential we see in the Indian market and across the APAC region. This is a powerful statement of how our partnership with Pinterest is empowering local brands with the tools and expertise to reach and resonate with a high-intent audience that is ready to act on their inspiration”.

Aleph has been a sales partner with Pinterest in the region since July 2024. Its dedicated local teams offer Pinterest’s advertising solutions to businesses and agencies across ten key APAC markets.