Mumbai, 28th October, 2025: Flaunting your coloured hair is one of the strongest forms of creative self-expression yet, the wrong aftercare can tell quite another story because color-treated hair needs special attention! To specially cater to this demand, 2.Oh!, a science-first hair products company crafted in Italy and created for India, brings to the Indian haircare market a unique product that locks in the vibrancy of colored hair. Whether your color comes from a full global application, subtle highlights, root touch-ups or semi-permanent, the right post-color care is essential to maintain its salon-fresh finish.

2.Oh!’s Post Color Shampoo is packed with an advanced Color Protect Compound that retains the vibrancy of colored hair for a longer duration. The shampoo is especially formulated to extend color life and preserve the radiance ensuring luminosity, hydration and shine last wash after wash. Infused with argan oil and glycerine, this shampoo deeply nourishes lengths while restoring softness and taming frizz delivering smooth and glossy hair.

“If not followed up with the right color-ready products and regimen, all those beautiful global colors, semi-permanent colors, highlights and simple grey coverage can look quite washed out and make your hair look straggly and dull. And this doesn’t just apply to one category of color but all, including our range of shades like reds, violets, pinks, browns and steel greys, every kind of colored hair needs protection and care to help maintain its brilliance, softness and hydration by preventing the fade. We’ve launched our Post-Color shampoo to the Indian market to offer all this and more!” says Ritu Vijayvergiya, Co-Founder, 2.Oh! 

2.Oh!’s shampoo is designed with a pH of 4.5 that keeps the cuticles closed and the color fresh while also reducing any bleed and preventing premature fading. Its tri-surfactant formula cleanses the scalp and hair thoroughly without leaving any residue of aggressive ingredients. Its color-safe composition means you can use it regularly as part of your post-color ritual.

For anyone serious about keeping their colors looking vivid and healthy for a longer duration, 2.Oh! Post Color Shampoo is an essential!