Neel AcharySamsung Unveils ‘Big Bespoke AI Fest’ with Never-Before-Seen Republic Day Deals, Cashback and Rewards on Bespoke AI Home Appliances
GURUGRAM, India, Jan 13: Samsung, India’s largest consumer electronics brand, today announced the ‘Big Bespoke AI Fest’, its Republic Day celebration designed to help consumers embrace innovation and connected living at their homes. Running from January 8 to January 31, 2026, the festive campaign brings together exciting offers, cashback rewards and warranty benefits across Samsung’s Bespoke AI digital appliances, while also extending special festive offers for Pongal and Makar Sankranti.
Through the ‘Big Bespoke AI Fest’, Samsung is inviting consumers to reimagine their homes as smarter, more intuitive spaces that seamlessly fit into modern lifestyles. Consumers can enjoy up to 50% off on select digital appliances, along with cashback benefits of up to INR 20,000 across a wide range of Bespoke AI refrigerators, washing machines, air conditioners and microwaves, making it the ideal time to upgrade to future-ready home solutions.
To make the journey towards connected living even more effortless, Samsung is offering affordable options, including a special ‘1 EMI Off’ benefit on T-Combo and select Top Load Washing Machines. These offers are designed to help consumers bring home premium, intelligent appliances with greater ease and confidence during the festive season.
As part of the festive offers, Samsung is rolling out category-wise cashback benefits, including up to INR 20,000 cashback on Frost-Free Double Door and Side-by-Side refrigerators, up to INR 6,000 cashback on Frost free refrigerators, up to INR 10,000 cashback on Front Load washing machines and Washer Dryers, and up to INR 4,000 cashback on Air Conditioners, making it an ideal time for consumers to upgrade their homes with Samsung’s intelligent appliances.
Adding further value to the festive celebration, Samsung is extending industry-leading warranty benefits, including a 10-year warranty on the Ceramic Enamel Cavity of Microwaves and a 5-year Comprehensive Warranty on Air Conditioners, offering consumers long-term peace of mind and reliability. Enhancing the festive experience further, Samsung is also offering a complimentary Borosil Kit with select microwave models, delivering added value to consumers looking to upgrade their kitchens this season.
The complete range of ‘Big Bespoke AI Fest’ offers will be available across Samsung retail outlets, leading e-commerce platforms and Samsung.com. Whether consumers are welcoming the new year or taking a step towards smarter, connected living, the Big Bespoke AI Fest makes it the perfect moment to bring home Samsung’s Bespoke appliances.
