Bengaluru, Dec 10: FRND, India’s first avatar-based audio social discovery platform, the marquee product of Interact Group, today unveiled its ‘Year in Conversations 2025’ study, capturing the digital behaviour of Bharat. With a staggering 92% of all engagement now coming from outside Tier 1 regions, this study highlights a clear cultural shift; India’s Tier 2 & 3 towns are driving the country’s most meaningful and emotional digital friendships.

Infographics_YearEndReport_FRND

From Ernakulam (Kerala) in the south to Anantnag (J&K) in the north and Jamnagar (Gujarat) in the west, users engaged heavily in voice-led companionship, weekend video conversations, and regionally expressive interactions, shaping India’s emerging digital behaviour patterns. Hyderabad, Bengaluru, and Chennai led India’s conversation map with the most active users, while Andhra Pradesh users talked the longest.

Key Highlights:

  • Bharat users recorded 285 million+ conversations, spending 418 million minutes together on the FRND app.
  • Users from Telangana, Tamil Nadu, Karnataka, Kerala and Maharashtra recorded the highest number of conversations in the year.
  • Rose and Chai were the most popular virtual gifts. A total of 974 million virtual gifts were sent in 2025.
  • Remote & small towns dominated FRND’s growth, with 95% of new users joining from non-metro/remote regions with 79% coming via mid and entry-level devices.
  • Weekends drove a deeper connection: every Saturday, FRND saw an 8% surge in video calls, with Diwali marking the highest single-day video usage at 4.04 lakh conversations.

    The 2025 data highlights a transformative shift in India’s digital identity one that is voice-first, emotional, and deeply rooted in regional expression. With 95% of new users coming from non-metros and thousands joining from the US, UK, Malaysia, and Australia, FRND is emerging as a global platform anchored in Bharat for authentic companionship. Notably, the longest call on the platform lasted 1,247 minutes approximately 20.3 hours!

    Users are no longer chasing curated feeds; instead, they seek emotional safety, empathy, inclusion, and community through voice a shift that positions India’s heartlands at the center of the nation’s social digital evolution. In 2025 alone, FRND facilitated 201 million new connections.

    Bhanu Pratap Singh Tanwar, Co-founder & CEO of Interact Group, said:
    “India’s digital engagement patterns are undergoing a meaningful shift, with young users increasingly preferring direct, safe, and intentional conversations over passive content consumption. Our ‘Year in Conversations 2025’ study shows that this change is being driven not by metropolitan cities, but by strong growth from Tier 2–4 towns. Our community is actively shaping new social norms online. One of our standout features is built-in pseudo-anonymity, which ensures safety while enabling genuine conversations. At FRND, we’re proud to empower this social evolution.”

    The FRND ‘Year in Conversations 2025’ study is based on anonymized, aggregated data from 6.9 million users, analyzing behavior, regional trends, and engagement patterns across FRND’s audio, video, and interactive features.