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Trending News:Snabbit Raises USD 30mn in Series C; Clocks 3 Lakh Jobs in OctoberHonda Unveils Honda 0 α SUV Prototype at Japan Mobility Show 2025Beyond Banks 6 Leading NBFCs Shaping India’s Financial FutureIndia’s Creative Heritage Takes Center Stage at IPFEAST 4.0 LEGENDS in DelhiFood solution startup Fambo raises INR 21.55 Cr funding led by AgriSURE FundKidZania India appoints Piyush Patkie as Head Strategic Brand PartnershipsKPMG in India and Zeron forge alliance, deliver AI-Driven Cyber Risk QuantificationAsia-Pacific Investment Volumes Hit Record USD 63.8 Billion in Q3 2025 Knight FrankCybersecurity Awareness Month Quotes: GoTo & AltimetrikSustainable Food Packaging Market Set to Hit USD 530.4 Billion by 2035Medanta Noida Launches ‘Aao. Dekho. Seekho.’ to Empower Women in Breast Self-ExaminationSravani Hospitals Partners with L&T Metro for KPHB Colony Station Naming RightsDCM Shriram acquires four salt works to boost Chemicals Business securityEYVA 2.0 Drives 35percent User Surge and 300Percent Growth by FY26NIIT Limited announces Q2 FY’26 ResultsTata Starbucks Unveils Its Indian Single-Origin Whole Bean Specialty CoffeesOffice Rentals Rise 6 Percent in 9M 2025 as Vacancy Drops 3 percentZ890 AORUS Tachyon Ice Shatters DDR5-13010 World Record, Holds Three Global RecordsPDS Reports 14Percent Q-o-Q Topline Growth in Q2 FY26 Results2.Oh Launches Post Color Shampoo for healthy aftercareYonsei University Study Finds Air Pollution Sharply Raises Workplace Accident RiskSurej Salim Elected President of The Advertising Club Madras for 2025–2026Bessemer Venture Partners unveils AI Services Roadmap – projects IT sector to reach $400B by 2030TVS Credit Reports 28 Percent PAT Growth to INR385 Crore for H1 FY25PPMS Becomes Largest Retail Field Marketing Firm, Fueling Growth and Innovation20th Hospitality India Annual International Travel Awards 2025Fenesta Launches ‘Constella’ LED-Integrated Window Redefining Modern LivingChhath Goes Digital: Aashirvaad brings Tradition at Your FingertipsANJ Group Crosses INR 2,000 Crore Order Book, Cements Design & Build LeadershipGrihshobha Inspire Awards 2025 to Honour Women Achievers on November 3 in BengaluruPune Property Registrations Up 23 Percent YoY in Sept 2025, Adds INR500 Cr to State ExchequerLighting Up Lives: Bhendi Bazaar Redevelopment Shines Bright This DiwaliBengaluru Torpedoes Crowned PVL 2025 Champions After Dominant Final WinKotak Mahindra Bank Announces Reappointment of Part-Time ChairmanOccupational Therapy in Action: KOTA and AIOTA Jointly Mark World OT Day with New App Launch‘Kaneez’ Musical, Inspired by 1920 Love Saga, Premieres in MumbaiA Spooktacular Feast Awaits at Novotel Visakhapatnam Varun Beach, This HalloweenFestive boom: NCR Dominates India’s Housing Market with Record 19% Price Growth in Q3 2025 : ReportPVL 2025: Mumbai Meteors book a spot in the final with a dominant win over Goa GuardiansAIOS Calls for an Immediate Ban on Carbide Guns and Improvised FirecrackersIndia Defies Regional Slowdown; Office Leasing Volumes on Track for Record Year in 2025: Knight Frank“Digisol Rings in Diwali with Gifts and ‘Truthfully Indian’ Contest”Summit Hotels and Resorts Appoints Mayank Agarwal as Group General Manager – RevenuePrime Video India Launches NBA League Pass, Offers Select Games in Prime MembershipPrime Video to Globally Stream Dinesh Vijan’s Love Story *Param Sundari*A Spooky Feast Awaits at Taj West End & Taj Bangalore this HalloweenDiwali Muhurat Trading Message from Shri Ashish Kumar Chauhan, MD & CEO, NSEJonita Gandhi and Progressive Brothers to Open for Enrique Iglesias in MumbaiFrodoh Joins Forces with CloudTV Ads to Expand CTV Advertising Reach Across IndiaJourney to Plant-Powered Bliss at Hyatt Centric MG Road BangaloreCoca-Cola’s 8-Year ICC Partnership Champions India’s Local Heroes During Women’s World Cup 2025All-new Škoda Octavia RS: Power, Style, and Legacy ReimaginedBiopeak and Modern Mayr Medicine Join Forces to Redefine Preventive Health in IndiaIndia’s Biggest Pet Festival Returns with a BangPeerless Hospital saves 69-year-old Nagaland woman through successful Aortic Aneurysm repairDomestic Equity Rises on Strong Q1FY26 GDP, Says ICRAAI-powered Fintech Marketplace ‘Quid’ Crosses 8 Mn+ UsersDeepavali The Celebration Of Light & Joy Triggered A Health Hazard AlertSecuring India’s Energy Future: SPG 2025 Global Summit in Jaipur to Highlight AI and Deepwater Tech StrategiesMeenakshi Super Speciality Hospital Sets Benchmark with India’s First LEED Platinum CertificationThe Hidden Truth About Home Loans – How Banks Decide If You’re Worth The Risk‘Z’ Teams Up with Baseball United to Launch India’s Next Big SportICICI Bank Reports Strong Q2 FY2026 PerformanceGoa Strengthens Global Tourism Presence at ITB Asia 2025Five Emerging Artists Shine at 34th Ravi Jain Memorial Foundation AwardsThis Diwali, Stay Sweet but Safe – Expert Tips to Manage Diabetes During the Festive SeasonStronger Together: Digisol’s SI Webinars Drive Growth and CollaborationRSWM Ltd. Expands LNJ Knits Business with New Machinery from Birla Advanced KnitsIT Sector Gains Momentum in Q2 FY26 with AI-Driven Growth and Strong Hiring OutlookNirmal Kumar Minda takes over as ASSOCHAM President; Amitabh Chaudhry as Senior Vice-PresidentUttarakhand Hosts Pre-Summit to India–AI Impact Summit 2026, focusing on Responsible and Inclusive AI Growth5 EdTech Platforms Recruiting Tech Talent for India’s IT IndustryAbhinav Mishra debuts new collection The Shrine with a spectacular couture runway showcase in DelhiAF 30 Air Purifier with Air throughput of 320The Art of Festive Season Styling with Ishita MangalChristie laser projection brings Gandhi’s legacy to life at Bapu Tower MuseumCelebrate Oktobeerfest at Smoke House Deli with Buckets & BitesShree Kedia Group Expands Rajarhat Auto Hub with Mahindra & Honda ShowroomsDr. Nitesh Kumar Appointed Co-Chairman of MCCI Infrastructure & Realty CouncilHCLTech and Zscaler expand partnership for AI-powered security and network transformationOrient Technologies Expands South India Presence with Acquisition of MSP and SD-WAN-as-a-Service Provider, Stakes in ISP Class A FirmChandak Group’s “Forever Homes Fiesta” Goes Live, Celebrating Modern, Luxury Living Across MumbaiNumeraire Future Trends Partners with Dubai Collector Charles Al Sidaoui to Preserve His CollectionAdd a Spark to Diwali celebration with Thrill and Togetherness at Formula KartingJindal Stainless Supports Inspire Institute’s Track & Field Program in HisarArchies Launches Diwali Mini Video Series CampaignLyne Originals Launches High-Performance Powerbanks and Neckband for Festive GiftingWhy Fintechs, E-commerce Giants, and Enterprises Are Moving to BharatPeX: Top 5 ReasonsOWIS Whitefield Bags Gold at Global Excellence Day 2025 for Innovative E-Waste Awareness InitiativeMaharashtra Government Recognises Supriya Lifescience for Outstanding Export ExcellenceXoriant cements its leadership in Multi-Cloud Digital Transformation; Attains Salesforce Global Summit Partner StatusUmiya Buildcon Reports Strong Q2 and H1 FY26 Growth Across Real Estate and TelecomLights, Legends, Action: Mythical Tales for DiwaliATPI Appoints Jeet Sawhney as Managing Director to Strengthen India LeadershipWorkIndia Survey Reveals Gender Divide in Diwali Festive ChoresElevate Your Beauty with Newly Launched Max Factor Miracle Pure Hydratint Essence and Cream BlushLovely Kumari Joins Courtyard by Marriott Ranchi as Rooms Division ManagerPrithvi Exchange Limited Opens First Foreign Exchange Branch in Bhubaneswar, OdishaArohan Financial Services Recognised for Excellence in Apprenticeship Programmes60 percent Rise in Spine Issues Among Women Post-Pregnancy and Adults
Hyderabad, 15th October 2024: Hyderabad-based Troo Good, India’s largest millet-based snack brand, has successfully raised USD 9 Million in a funding round led by Puro Wellness. Existing investors Oaks Asset Management and V Ocean Investments also participated, strengthening their support for Troo Good’s growth strategy. This capital infusion will support the company’s efforts in expanding infrastructure, enhancing distribution capabilities, and driving product innovation.
This latest round brings Troo Good’s total funding to approximately . Troo Good last raised in a Series A round in November 2021. The company has consistently remained profitable, showing revenue growth year-on-year while competing in the highly competitive FMCG market. This focus on profitability and expanding its retail footprint, online sales channels, and new geographies has cemented investor confidence, as demonstrated by Oaks Asset Management and V Ocean Investments’ continued support.
Vivek Anand PS, Partner at Oaks Asset Management, expressed his confidence in the brand, saying, “Troo Good has consistently delivered value year after year, proving the strength of its business model and the exceptional leadership of founder Raju Bhupati. Our confidence in the brand has only grown, and we are very happy to be part of this next phase of their journey.”
Speaking on the successful fundraise, Raju Bhupati, Founder and CEO of Troo Good, commented: “This funding marks a pivotal moment in our growth journey as we scale our infrastructure, expand our distribution network across India, and focus on innovative millet-based products. We are committed to making healthy, affordable snacks accessible to all and are excited about the opportunities ahead. The funds will help us enhance our manufacturing capabilities, reach more consumers, and innovate with new products that cater to our customer’s evolving tastes and needs. I am extremely excited about the partnership with Puro Wellness in particular since they bring immense complementary skills and strategic distribution depth to Troo Good.”
Troo Good will continue to focus on growing its market share in the rapidly expanding healthy snacks segment. The company is preparing to establish the Troo Good brand as a leader in the millet-based snack category.
Since its founding in 2018, Troo Good has become known for its range of millet-based snacks, including chikkis, protein bars, and Nutri bars. The company sells over 3 Million units daily of its popular millet chikkis and other millet snacks. With this fresh capital, Troo Good is well-positioned to capitalize on the growing demand for healthy, affordable, and sustainable snack options across India.
Mr. Ruchir Modi, Founder of Puro Wellness, stated, “We are deeply aligned with Troo Good’s vision of delivering healthy, affordable snacks to India’s mass market. This partnership is a natural fit for Puro Wellness as we expand our mission to build a comprehensive wellness foods platform. Beyond capital, we are bringing our extensive distribution network and strategic expertise to the table, ensuring that Troo Good becomes a household name across the nation. Together, we aim to elevate the wellness food industry and make healthy eating accessible to millions more.”
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