Kolkata, November 26, 2025: STAAH, a leading global hospi-tech solutions provider, has significantly boosted both direct and OTA bookings for Roland Hotel Kolkata, a trusted budget property. Leveraging STAAH’s Channel Manager, SwiftBook, and WatchMyRate solutions, the 30-room hotel has strengthened guest trust, streamlined operations, and enhanced the overall guest experience both online and offline.

Centrally located near Forum Mall, Roland Hotel has been serving business and leisure travelers since 1997. However, the property faced challenges adapting to a digitally savvy customer base. Manual updates, constant rate adjustments, and managing multiple OTAs were consuming staff time and causing overbookings and inconsistent pricing.

“Implementing STAAH solutions has measurably boosted our online bookings and overall revenue. Automation has freed up staff time and sharpened our pricing strategies. By eliminating errors and inefficiencies, we’ve strengthened our online channels and driven more bookings through our own website,” said Ms. Meghna Chowdhury, General Manager at Roland Hotel.

STAAH’s Channel Manager has helped the hotel eliminate double bookings and maintain rate parity, enhancing its online reputation. The SwiftBook booking engine provides a clean, intuitive interface, allowing guests to browse and book seamlessly. Meanwhile, STAAH’s WatchMyRate widget displays live comparisons of Roland Hotel’s direct booking rates against OTA prices, helping guests choose the best deal.

“STAAH solutions are designed to support all hotel categories from homestays and budget properties to premium resorts. For Roland Hotel, our solutions addressed challenges in optimizing online bookings, allowing staff to focus on enhancing guest experiences,” said Shoaib Ali, National Sales Head, STAAH India.