Bangalore, Dec 8:-  Olive by Embassy, the tech-led hospitality brand of Embassy Group, today announced its entry into Hyderabad with the launch of Olive Hotel – Hitech City, a 73-key property in Madhapur. Located on 100 ft road, the hotel sits in the centre of Hyderabad’s most dynamic business district, within minutes of major IT parks, corporate campuses, and emerging lifestyle destinations.

The debut marks a strategic milestone in Olive’s expansion into India’s top metro markets. A national hub for GCCs with a strong concentration of multinationals, a deep talent base, and expanding airport connectivity continues to make Hyderabad and the Hitech CityGachibowli nexus one of the country’s most booming hospitality corridors.

“Hyderabad has evolved into a powerhouse for global technology and enterprise,” said Kahraman Yigit, CEO & Co-founder, Olive by Embassy. “As multinational companies expand and business travel intensifies, the market is demanding hospitality that is consistent, efficient, and technology-enabled. Our debut in Hitech City reflects Olive’s commitment to meeting this demand with a new standard of smart, organised accommodation.”

The standalone G+7 property features 73 contemporary rooms, a 45-seater restaurant, and a fully equipped fitness centre. Its location makes it a strong fit for corporate travellers visiting Hitech City, Gachibowli, and the Financial District; long-stay guests seeking predictable, high-quality service; and tech professionals arriving for short projects, relocations, and training programmes.

In line with Olive’s signature model, the hotel operates without a conventional front desk. Instead, guests experience AI-enabled check-in and a live video reception, cloud-based systems for instant service requests, smart room controls, and predictive maintenance. By removing friction from the operations layer, Olive delivers a faster, more intuitive stay experience  critical for frequent business travellers with tight schedules.

For Olive, Hyderabad serves as a strategic anchor for its South India expansion plan. The brand aims to add 10 hotels across Telangana in the next 12–18 months, focusing on high-demand micro-markets around Hitech City, Kukatpally, the Financial District, and the airport corridor. Nationally, Olive is on track to add 100 locations in 2026, with Hyderabad playing a key role in its metro-market portfolio.

Olive by Embassy continues to build momentum across its network spanning Bengaluru, Mysore, Chikmagalur, Vijayawada, and Pune. The brand recently launched Open Hotels  the world’s first remote, AI-native hotel operator  designed to transform budget to midscale hospitality through video-led reception, voice AI guest intelligence, and operational automation. In 2024, it signed a Strategic Licensing Agreement with Hilton to bring 150 Spark by Hilton Hotels to India.