India, 04th October 2025: Moe’s Art, a creative-first communications consultancy, has announced the appointment of Shantanu Anam as its Creative Director. In his new role, Shantanu will strengthen Moe’s Art’s focus on video-led content—spanning brand films, commercials, and original productions—aimed at crafting impactful narratives that elevate brand storytelling across platforms.

With over a decade of diverse experience across OTT content, digital media, theatre, and screenwriting, Shantanu brings a unique blend of creativity and strategic insight. He first gained recognition with the viral web series Baked and has since contributed as a writer, actor, and director for leading platforms such as All India Bakchod and Arre. Most recently, he served as Content Head at Jio-backed media company NEWJ. His notable projects include writing Hotstar Specials’ PariWar and producing Hotstar’s Happy Hour. He also starred as Debu in the critically acclaimed dark comedy Dilli Dark, lauded for its sharp social commentary.

A Syracuse University alumnus, Shantanu is set to drive Moe’s Art’s video content vertical, aligning with the firm’s mission to create authentic, resonant brand stories. Beyond video production, he will also spearhead in-house IPs and innovative content formats, further strengthening Moe’s Art’s positioning as a holistic brand solutions consultancy. With projects like Happily Never After and The Anti-Agency Show, the agency continues to expand its multi-format storytelling approach—spanning digital-first videos, on-ground activations, and cross-platform content—to help brands engage audiences deeply and build meaningful communities.

Sharing his thoughts, Vishaal Shah, Co-founder, Moe’s Art, said:

“In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to connect authentically with their audiences. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to Moe’s Art. With his leadership, we aim to craft storytelling that resonates deeply with both brands and audiences, setting new benchmarks in branded content and audience engagement.”

Adding to this, Shantanu Anam, Creative Director, Moe’s Art, shared:

“Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I’m excited to push creative boundaries to craft original, compelling narratives that forge genuine connections between brands and their audiences. These are stories that audiences embrace and brands can truly be proud of.”