Bengaluru, 26th September 2025- Samaaro, an AI-powered event marketing platform has raised USD 500,000 in pre-series A led by Inflection Point Ventures. The round also saw participation from Silver Needle Ventures, Lets Venture, SucSEED Indovation Fund, Sagar Narola, Suryansh Jalan and Gautam Kumar. 

A majority of the funds will be directed towards strengthening Samaaro’s brand presence in India and the Middle East, with a sharp focus on acquiring mid- and enterprise-level clients that host events as a core part of their marketing strategy.

Vikram Ramasubramanian, co-founder IPV says, “As the digital world evolves and sophisticated tools are integrated into a wide range of products and services, the event marketing sector remains overlooked by it. Events are an integral part of any brand’s marketing strategy but demand heavy labor, fragmented tools, and still leave teams with limited visibility and overspending. Samaaro has recognized this unique opportunity and has capitalized on the same by integrating smart automation to empower teams not just to host events but also to maximize participation. By automating promotions, driving registrations, enhancing engagement, and streamlining operations, Samaaro helps marketing teams deliver impactful events while maximizing ROI.”

Purnank Prakash, Co-Founder & CEO adds, “At Samaaro, we are reimagining how enterprises run events by making them smarter, data-driven, and directly tied to revenue. The support from this round will allow us to double down on AI-led product development and expand our reach in global markets. Our mission has always been to solve the chaos around event marketing and give enterprises the clarity and control they need to scale with confidence.”

 

Having already earned the trust of enterprise marketing teams at organizations such as ICICI Lombard, Modon Properties, the Ministry of Housing and Urban Affairs, Varun Beverages, and Apex Group, Samaaro today serves clients across India, the Middle East, and North America. Its solutions are being rapidly adopted across diverse industries including real estate, BFSI, technology, and healthcare. 

Purnank Prakash (Co-Founder & CEO) is a 2014 NIT Trichy graduate in Computer Science. He began his career as Product Owner at SAP Labs, following his work with Dr. S. Sudharshan, Head of Technology for Aadhaar. Purnank brings deep expertise in product vision and technology leadership. Mayank Banka (Co-Founder & President) is a Graduate of NIT Trichy in Civil Engineering (2014). He has experience as a Product and Consumer Analyst at EXL Services and Product Analyst at Souq.com (now Amazon.ae). Mayank specializes in sales, finance, and operations.  In 2015, they both ventured into the event-tech space by founding Tacnik Technology (parent of Samaaro) and have hosted over 2,000+ events, engaged 10 million+ participants across 40 countries, and worked with several Fortune 500 companies.

Samaaro empowers brands hosting or participating in events to drive measurable business outcomes. The platform enables marketing teams to strategically target the right audience, run omnichannel promotions, automate personalized confirmations and reminders, streamline on-site operations, enhance attendee engagement, and capture and qualify leads in real time. With seamless CRM integration, automated follow-ups, and transparent visibility into event spends and ROI, Samaaro ensures events deliver both impact and efficiency.

The market potential for MarTech platforms is enormous. With over 3.5 million companies that could benefit from event marketing, Samaaro is focusing on the ones already using events as a core part of their strategy. This segment alone represents a $10 billion global market, projected to reach $24 billion by 2029.