Mumbai, India, Feb 05: Valentine Week has evolved into more than a single-day celebration, becoming a series of moments defined by emotion, comfort, and meaningful connection. This season, Ultra Soft Toys, a trusted name in the Indian soft toy industry, curates a thoughtfully designed Valentine Week collection that reflects how love is increasingly expressed through warmth, companionship, and gifts that last well beyond February 14.

As consumers seek gifting options with emotional depth and longevity, plush toys continue to emerge as one of the most resonant categories during Valentine’s Week. Ultra Soft Toys’ Valentine Week range is designed to accompany every phase of the celebration, from Rose Day through Valentine’s Day, aligning with changing consumer behaviour that favours comfort-driven, sentimental gifting over fleeting trends.

The collection brings together a diverse selection of plush designs crafted to suit different expressions of love. Classic Be My Valentine and Love You teddy bears cater to Promise and Propose Day moments, offering timeless silhouettes paired with heartfelt messaging. For Hug Day and everyday comfort, lying and sitting teddy bears holding red hearts deliver soft, huggable reassurance. Adding a lighter touch, playful plush dogs and lion soft toys introduce charm and warmth, while compact options such as cap teddy bears and hanging white teddies function as keepsakes that blend easily into personal spaces. For those seeking an alternative to traditional designs, the plush elephant with a ‘Hug Me’ heart offers a distinctive expression of affection.

The Valentine Week focus also arrives at a significant moment for India’s toy industry, which is steadily positioning itself as a global manufacturing and design hub. Valued at close to USD 2 billion and projected to grow substantially over the next decade, the sector continues to see strong demand for plush toys, particularly during festive and occasioned retail cycles. Valentine Week remains one of the most sentiment-driven periods for the category, driven by consumers’ preference for gifts that feel personal, soothing, and enduring.

Speaking on evolving gifting preferences, Ms. Brinda Agrawal, Head of Product Development at Ultra Soft Toys and Marketing Head at Ultra Media & Entertainment Group, shared,

“Valentine Week today is about meaningful connections rather than grand gestures. Plush toys offer emotional comfort and a sense of presence that people naturally relate to. When thoughtfully designed and made in India, they also represent care, trust, and craftsmanship, values that resonate strongly with today’s consumers.”

Ultra Soft Toys, part of the Ultra Media & Entertainment Group, reflects the growing strength of the Make in India movement within the toy sector. Designed and manufactured in India, the brand places strong emphasis on safe materials, soft textures, and thoughtful detailing, factors that have helped it build trust among consumers across age groups. Its Valentine Week collection underscores how locally made products can successfully combine quality, emotional relevance, and retail appeal.

Beyond its core plush portfolio, Ultra Soft Toys has also been actively developing custom and licensed plush solutions for leading brands across the hospitality and personal care segments, including Starbucks and Cetaphil. These collaborations highlight the brand’s expertise in quality manufacturing, compliance standards, and brand-aligned design, further strengthening its position as a reliable partner for premium, purpose-led plush creations.