Hyderabad,  Dec 12: The world’s largest Ayurvedic healthcare company Dabur India Ltd today announced the launch of a major strategic programme comprising a series of interventions to bring Ayurveda closer to modern lifestyles and make it more appealing to the new generation of health-conscious consumers.

Recognizing the growing global interest in holistic wellness, Dabur’s initiative focuses on three key pillars of modernizing the packaging for a wider appeal; knowledge sharing through ‘Ayurveda Samvad’ and community outreach through health camps.

Speaking on the occasion, Dabur India Limited Marketing Head-Ethicals Dr. Durga Prasad said that Dabur has rolled out its entire range of Ayurvedic medicines and ethical products in fresh, contemporary packaging. “The new design features bold brand identities, vibrant colours, and improved readability, ensuring stronger shelf presence and consumer connect. This transformation reflects Dabur’s commitment to blending tradition with modern aesthetics while maintaining the authenticity of Ayurveda”.

To deepen consumer understanding, Dabur is hosting its flagship event “Ayurveda Samvad” in Hyderabad. This platform will bring together leading Ayurvedic doctors, researchers, and key opinion leaders for SAMBHASA sessions, or interactive discussions on Ayurveda’s scientific foundation, practical applications, and its role in addressing modern lifestyle challenges. The event aims to create actionable strategies and open new research avenues for integrating Ayurveda into everyday life. “ Mr. Shiv Kumar, Sales Head  South India, Dabur India Ltd.

Continuing its legacy of social responsibility, Dabur also annouinced plans to expand its nationwide health camps, offering free health check-ups, Ayurvedic medicines, diagnostic investigations, and treatment to underserved communities. This initiative reinforces Dabur’s mission to make holistic healthcare accessible to all.

“”Ayurveda is not just an ancient tradition; for us at Dabur, it’s a field of modern science. We are the custodians of this great wisdom, but we also have a responsibility to prove its benefits with hard evidence. That is why we combine the wisdom of the old texts with cutting-edge research, clinical trials, and strict quality checks. Our products are ‘Validated by Heritage, Vindicated by Science.’ This blend of tradition and modern proof is what makes Ayurveda believable and effective for today’s new generation. “Dr Prasad added.

With consumers increasingly seeking natural and preventive healthcare solutions, Dabur’s multi-pronged approach ensures Ayurveda is not just a tradition but a trusted, modern health system that fits seamlessly into today’s fast-paced lives.