India,  Dec 22: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital campaign for Nutrica Pro Fitness Peanut Butter, using technology-led storytelling to reflect how children think about food and how parents evaluate nutrition.

The campaign focuses on honest, everyday moments where preferences and awareness coexist. The video highlights how small choices made early, especially during school years can shape long-term eating habits. Nutrica Pro fitness Peanut Butter features a simple, protein-rich option that fits easily into daily routines, reinforcing the idea that better nutrition does not need to feel forced or complicated. The video concludes with both boys choosing the peanut butter together, positioning it as a smart choice that appeals to children for its taste and reassures mothers on nutrition.

“When it comes to children’s nutrition, parents, especially mothers, always choose the products they trust. At Nutrica, we believe that meaningful lifestyle change often begins with small, consistent steps. Peanut butter may seem like a simple addition, but when it delivers the right balance of taste and nutrition, it can play a role in shaping healthier food habits early on. This campaign reflects our broader vision of making everyday nutrition more intuitive, accessible, and rooted in trust”, said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica.

Available in two variants Crunchy and Creamy, Nutrica Peanut Butter offers a healthy snacking option that supports everyday fitness and growing nutrition needs, while keeping taste at the centre. The product is available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.

The AI-led digital film is now live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying the message of thoughtful nutrition through relatable, tech-enabled storytelling. Here are the links