Jan 7:- As Indian women athletes continue to redefine confidence, ambition and modern identity, NXTFACE – India’s AI-driven Gen Z skincare brand has announced Indian cricketer Jemimah Rodrigues as its National Brand Ambassador, ahead of the upcoming Women’s Premier League (WPL). As part of this association, NXTFACE will roll out an integrated marketing campaign timed with the WPL season, which will feature a new television commercial, along with high-impact placements across OTT platforms, digital media, and social-first activations designed to engage Gen Z audiences during one of the most watched sporting seasons of the year.

Jemimah’s journey as a young, fearless sportsperson who represents the next generation of achievers aligns seamlessly with NXTFACE’s philosophy of embracing transformation. Just as today’s Gen Z navigates change with confidence, on and off the field, NXTFACE – founded by GENZ Entrepreneurs Dhamyanthi and Sweta – was created to support the ‘second-face’ transition from adolescence to young adulthood, a phase defined by growth, self-discovery and evolving identity.

Commenting on the association, Dhamyanthi, Founder  NXTFACE said;

“We are thrilled to partner with the cricketing sensation Jemimah Rodrigues. Women’s cricket today stands for resilience, self-belief and breaking barriers which are values that deeply resonate with our brand. Jemimah represents a generation that is confident, expressive and unapologetically itself. As NXTFACE continues to see strong national momentum, bringing her on board is a natural step to further strengthen our connection with young consumers across the country.”

Adding to this, Cricketer Jemimah Rodrigues said

“I believe confidence comes from understanding and accepting yourself through every phase of change. NXTFACE’s message of embracing transformation really stood out to me. It’s exciting to associate with a brand that speaks directly to young people and encourages them to be comfortable in their own skin.”

NXTFACE, India’s first skincare brand built around an AI-powered, camera-activated skin analysis interface, continues to gain traction nationwide for its intelligent, Gen Z-focused approach to skincare. With formulations designed for young Indian skin and lifestyles, the brand is now scaling its presence across digital platforms, retail, e-commerce and experiential touchpoints.

The onboarding of a national brand ambassador marks a significant milestone in NXTFACE’s growth journey, reinforcing its ambition to build a culturally relevant, youth-driven skincare brand that evolves alongside the aspirations of modern India.