Dubstep®, the fast-fashion consumer tech brand from the Nu Republic universe, has announced actor and cultural nonconformist Abhay Deol as its brand ambassador. Known for his deep-rooted connection to music, art, and independent expression, Abhay embodies Dubstep®’s core philosophy of play, freedom, and self-expression.

Inspired by music, movement, and pop culture, Dubstep® has rapidly carved a strong identity in the consumer tech space by making technology accessible, expressive, and effortlessly adaptable to everyday life. Rooted in its “Made to Play” philosophy, the brand designs intuitive, personality-driven tech that blends seamlessly into modern lifestyles.

Over the past two years, Dubstep® has emerged as one of the fastest-growing brands in fast-fashion consumer tech, driven by trend-forward designs, quick turnaround innovation, and strong resonance with Gen Z and young millennial consumers.

The brand’s diverse portfolio spans True Wireless (TWS) earbuds, Bluetooth speakers, wired and wireless headphones, power banks, chargers, data cables, and mobile accessories, catering to today’s always-connected, on-the-move audience.

Dubstep® has also seen rapid growth across quick-commerce and e-commerce platforms, including Blinkit, Instamart, Zepto, Flipkart, and Big Basket. With its sharp understanding of youth culture and pop-tech aesthetics, the brand adds over 10 million consumers annually to its growing ecosystem.

Abhay Deol’s association with Dubstep® feels organic. Beyond cinema, he is a passionate music enthusiast and DJ, known for forging his own path and rejecting convention values that align seamlessly with Dubstep®’s attitude-first DNA.

Speaking on the collaboration, Abhay Deol said

“What I like about Dubstep® is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are without overthinking. Dubstep® is tech with personality—and that makes it real.”

Commenting on the partnership, Ujjwal Sarin, Founder, Nu Republic Universe, which includes Nu Republic®, Triphop®, and Dubstep®, said,

“Dubstep® was built on the idea that technology should be fun, accessible, and part of everyday life. In just two years, it has become one of the fastest-growing brands in fast-fashion consumer tech. While Dubstep® is part of the Nu Republic universe, it has a distinct voice and purpose. Abhay represents that spirit perfectly—authentic, independent, and effortlessly cool.”

The collaboration marks a significant milestone in Dubstep®’s growth journey as it continues to scale its presence across India and deepen its connection with a generation that values participation over perfection.