Gurugram, Dec 09: Fixderma has released its new brand film, a heartfelt, founder-led narrative that mirrors the brand’s deepest belief, every skin story deserves to be seen, understood, and cared for with empathy and science.

What sets Fixderma apart is beautifully captured in this film. In a world where most brands talk only about “Products,” Fixderma chooses to talk about the process, the formulation behind each product, the sourcing of every ingredient, and the science that makes the final outcome truly effective. The film highlights that the difference lies not in what is seen on the shelf, but in the careful, invisible work that goes into creating it. This is Fixderma’s philosophy, the belief that real skincare begins long before a product reaches the consumer.

Speaking about the film, Shaily Mehrotra, Founder & CEO, Fixderma, said:

“This film reflects what Fixderma truly stands for the process behind the product. Everyone talks about skincare, but we talk about what goes into it: the ingredients we source, the formulations we build, and the technology that makes them effective. This film captures that intention, that care, and the responsibility we feel towards every skin we serve.”

Adding to this, Anurag Mehrotra, Chairman, Fixderma, shared:

“What you see on the shelf is only the final step; the real work begins much earlier. This film shows the depth behind every Fixderma formulation, the sourcing decisions, the science, the testing, and the technology that ensures our products actually deliver results. It is a reminder of why we do what we do to create skincare that is honest, effective, and truly meaningful for people.”

The film beautifully weaves together the brand’s behind-the-scenes processes:

• Mindful ingredient sourcing from trusted global suppliers
• Intelligent, barrier-supportive formulation developed with dermatological insight
• Technology-driven precision, ensuring consistency, safety, and efficacy
• A commitment to real results, validated by both dermatologists and everyday users

The brand film captures Fixderma’s journey through what truly sets it apart responsible ingredient sourcing, precise formulation science, and technology that ensures real, effective skincare solutions.

As Fixderma marks 15 years, the brand film is both a celebration and a reaffirmation of empathy, scientific rigor, and the belief that every skin concern deserves thoughtful care.

“When someone chooses Fixderma, they’re not just buying a product they’re choosing comfort, science, and a brand that sees their skin with empathy,” adds Shaily.