Bengaluru, Jan  20: Deconstruct Skincare, the science-backed skincare brand, unveils #BringBackBarbershops, a campaign that celebrates a space many of us hold close: the neighbourhood barbershop. Supported by digital amplification, the campaign invites people to rediscover these local institutions.

For generations, these shops have been more than places to get a haircut or a shave. They’ve been safe havens where conversations flow easily, where human bonds form naturally, and where the rhythm of routine brings a rare kind of comfort. There’s something special about these spaces – the familiar chair, the trusted hands, the unrushed attention. They’re cornerstones of the neighbourhood, quietly important in ways that go beyond grooming.

Malini Adapureddy, Founder & CEO, Deconstruct, said:

“Before algorithms told men how to groom, there was the neighbourhood barber. We wanted to honour that tradition, not disrupt it. This campaign isn’t about selling a new routine; it’s about recognising one that’s already there and showing how thoughtful products can fit seamlessly into rituals men already trust. The barbershop has always been a place of care. Our Oil-Free Moisturiser simply replaces the sting at the end with something gentler.”