Delhi, Nov 28: Eternal companies Zomato, India’s food ordering and delivery platform, and Blinkit, a quick commerce platform, in collaboration with Haqdarshak, organised the third Government Scheme Facilitation Camp under the nationwide drive in Delhi. The initiative aims to enable delivery partners to access critical central and state government welfare schemes. The event was graced by the esteemed presence of Shri Minhaz Ahmad, Deputy Secretary, Ministry of Labour and Employment, Government of India, as Chief Guest. 

Since its launch in April 2025, this initiative has felicitated registrations for over 6,800 delivery partners across India under various government welfare schemes unlocking more than INR 150cr in entitlements. Following earlier camps in Bengaluru and Mumbai, the on-ground Delhi camp helped an additional 340+ delivery partners enroll for relevant central and state government schemes.

Delivery partners have expressed greater interest in schemes like Pradhan Mantri Jan Arogya Yojana (health insurance), Ration cards, e-Shram (centralized database of Unorganized Workers), Pradhan Mantri Jeevan Jyoti Beema Yojana (life insurance), Pradhan Mantri Suraksha Bima Yojana (personal accidental insurance) and Karnataka State Gig Workers Insurance Scheme. A growing number of partners are now opting for multiple coverages combining health insurance, personal accidental insurance and life insurance, reflecting a growing preference for layered protection. 

Commenting on the initiative, Shri Minhaz Ahmad, Deputy Secretary, Ministry of Labour and Employment, Government of India, said, “This initiative by Zomato and Blinkit is enabling access to benefits like health insurance under Pradhan Mantri Jan Arogya Yojana and unlocking access to important portals like e-Shram which is very important for delivery partners. Such camps ensure more families have the social protection they deserve and I look forward to seeing more delivery partners being registered across the country.”Speaking at the event, Anjalli Ravi Kumar, Chief Sustainability Officer, Eternal, said, “Delivery partner wellbeing has been at the heart of everything we do at Eternal. This Government Scheme Facilitation Camp has been critical in bridging the gap between delivery partners and the government welfare schemes that safeguard their and their family’s futures. We’re also constantly learning and evolving our outreach effort with our facilitation partner – Haqdarshak. For example, we’ve seen that women and PwD delivery partners are more keen on registering for these benefits, revealing the need to enable multi-channel access to these schemes so they are truly accessible for all. We look forward to working closely with Central and State ministries to scale this effort and create lasting impact across the country.”

Umavati, who has been a Zomato delivery partner for over three years, shared,

“I was able to register for benefits like Ayushman Bharat, pensions and the e-Shram card. These will prove very helpful for me and my family and have given me a sense of security and stability. The Government Scheme Facilitation Camp organised by Zomato and Blinkit made the process simple and easy to understand and I encourage other delivery partners to make use of such camps as well.”

Manoj Joshi, Vice President, Product at Haqdarshak, said,

“Our collaboration with Zomato and Blinkit is making welfare schemes accessible at scale. Through Haqdarshak’s digital platform and eligibility screening engine, we’re simplifying benefit access for delivery partners, combining technology with human support. We’ve observed that delivery partners want comprehensive protection that bundles health, accident and life insurance. These camps are also raising awareness about schemes that support the wellbeing of delivery partners, a growing segment of India’s gig workforce. Together with Zomato and Blinkit, we will continue building scalable social security access  for gig workers.” 

This initiative is a part of Eternal’s broader efforts to ensure delivery partners’ wellbeing including – 24/7 SOS ambulance services available in over 800 cities, accidental insurance, assistance with income tax filing among others. Eligible women delivery partners also have access to maternity benefits.