New Delhi, 13th June 2024– Youngun, a creative marketing agency known for its inventive campaigns, has partnered with Amazon mini tv to launch a unique campaign for their highly anticipated show ‘Jamnapaar’. By creating quirky and engaging announcements in Delhi metro stations, this innovative campaign aims to capture the attention of Delhi’s vibrant commuter audience and generate buzz around the show.

Set in the heart of Delhi, Laxmi Nagar, ‘Jamnapaar’ follows the captivating journey of Shantanu Bansal (Shanky), played by Ritvik Sahore, as he navigates the contrasts between his humble East Delhi roots and his ambitions in the glamorous corporate world of South Delhi. The show explores themes of identity, family, and self-discovery, resonating deeply with the city’s dynamic cultural landscape.

To bring this narrative closer to life, Youngun’s team drew inspiration from the nuances of Delhi’s commuter culture to create inside jokes that would resonate deeply with the audience. The announcements add a delightful twist to the daily commute of thousands of Delhiites and have already gained significant attention on social media.

“Local insights were crucial in making these announcements more compelling,” said Saksham Jadon, Founder and CEO of Youngun. “We tapped into the unique aspects of Delhi’s commuter culture to weave humour in local references that would resonate deeply with the audience, creating a stronger connection with the viewers and making our campaign truly impactful.”

‘Jamnapaar’ is available to stream for free on Amazon miniTV, accessible via the Amazon shopping app and Fire TV. It is a must-watch for anyone navigating the intricate balance between personal growth and cultural heritage.