Suditi Industries to raise INR 58.87 Crore to Accelerate Its Transformation of Gini & Jony into India’s largest Kids’ Retail Brand

Mumbai, India, Dec 23:  Suditi Industries Limited, a leading name in India’s textile and apparel ecosystem, is slated to raise INR 58.87 crore through a combination of equity shares and warrants, marking a significant milestone in the company’s evolution from a traditional textile manufacturer to India’s first vertically integrated kids’ retail business.

This capital infusion will support Suditi’s ambitious expansion plans of Gini & Jony in the rapidly growing children’s apparel and lifestyle market. Kids apparel alone represents a INR 3,00,000 crore (USD 33.5 billion) opportunity in India, growing at a robust 14–15% CAGR, making it one of the most compelling consumer segments in the country.

At the heart of Suditi’s transformation is Gini & Jony, one of India’s most iconic kidswear brands, with decades of national presence, deep brand love, and strong recall across generations.

Commenting on the fundraise and the company’s strategic direction, Mr. Pawan Agarwal, Chairman & Managing Director, Suditi Industries, said:

“The Indian kidswear market presents a once-in-a-generation opportunity. With Gini & Jony’s legacy, national footprint, and emotional connection with Indian parents, we are uniquely positioned to build a truly integrated ‘everything kids’ super brand.”

“This fresh capital, combined with the experience and strategic depth of our incoming investors, enables us to accelerate growth while staying focused on our long-term vision to be a trusted partner in every mother and child’s journey across the country.”

Strong Institutional and Strategic Investor Participation

The round has attracted a distinguished group of investors known for building and scaling category-defining consumer businesses. Participants include Venkat Ramaswamy (Co-Founder, Edelweiss), Nitin Agarwal (former CEO, GlobalBees), Naresh Biyani (Founder, Capwise Financial Services), Rajesh Palviya, among others.

Existing investors include Nikhil Vora, Sushant Goel (Co-Founder, Third Wave Coffee), Vikrant Mudaliar (CMO, Dream Sports), and more.

Reflecting on the strategic value of the investor group, Harsh Agarwal, CEO of Gini & Jony, said:

“Building a modern consumer brand today demands excellence across technology, supply chain, data, marketing, and governance.”

“Having seasoned operators and founders as investors will help us compress learning cycles, sharpen execution at scale, and institutionalise governance frameworks befitting a market leader.”

Strong Financial Position and Growth Momentum

Suditi Industries has negligible debt and has demonstrated strong financial momentum, recording 89% growth in turnover in Q2 FY24 and an exceptional 1,900% increase in net profit in Q2 FY25, underscoring the strength of its operating model and turnaround strategy.

The newly raised capital will be deployed to accelerate retail expansion, strengthen digital and omnichannel capabilities, deepen product categories, and build scalable backend infrastructure, while maintaining disciplined capital allocation and consistent earnings quality.

Capwise Financial Services Leads the Round

The funding round was led and advised by Capwise Financial Services Private Limited, which has also participated as an investor, reflecting strong conviction in the brand and business.

Speaking on the investment, Naresh Biyani, CEO and Promoter of Capwise, said:

“We see tremendous potential in the kids’ products market in India, and Gini & Jony stands out for its relevance across generations and strong brand loyalty.”

“This investment reflects our conviction in Harsh Agarwal’s vision to build an end-to-end kids’ lifestyle platform, while preserving the brand’s deep connection with Indian families.”

Gini & Jony’s future looks promising, as the brand continues to create a rare emotional bridge where parents who once wore the brand now see their children experience the same magic.