Neel AcharyredBus, the world’s largest online bus ticketing platform, today announced the launch of NOVA, a revolutionary new B2B vertical aimed at strengthening and modernizing India’s intercity bus ecosystem. As an industry-first integrated B2B marketplace, NOVA connects 6000+ bus owners with verified bus product and service vendors, pan India. This ground breaking platform gives even small and mid-sized bus operators and businesses access to new and best in class technology, access to safety-related services and products, the tools to scale businesses, helps them with efficiencies of scale and improves profit margins.
NOVA supports easy discoverability of new technology and products , helping bus operators provide better experiences for passengers. For instance, bus owners can purchase safety-related products (e.g. CCTVs, alcohol testing meters, driver monitoring system etc.) and services (safety audits, driver training etc.). NOVA also supports operational efficiencies with products like Passenger Announcement system, Onboard Diagnostics (monitoring vehicle health, preventive maintenance), fuel additives (5% fuel savings) and others.
NOVA is integrated with redPro (redBus’s cloud-based analytics platform), and will function as an integrated marketplace where business owners can get access to the products and services available on NOVA as well as view dashboards, analytics & insights related to those products in one single platform. This marketplace also makes it easier for mobility start-ups to gain visibility and access to 6000+ intercity bus operators in one shot. India has the world’s second-largest road network and currently the intercity bus market is estimated at ₹47,443 crores; initiatives like these are expected to support its growth. SOURCE.
Prakash Sangam, CEO, redBus, commented on the launch,
“With NOVA, our intention is to enable market dynamics to empower both sides of the equation – bus operators and vendors. The platform connects bus operators with a wide network of vendors and service partners, addressing long-standing challenges in procurement, reliability, discoverability.
On the other hand, we also support small businesses, start-ups and vendors to leverage redBus’ reach to access a pan-Indian customer base of intercity bus operators. This new vertical reinforces our B2B strategy and reflects redBus’ commitment to driving efficiency, transparency, and long-term value creation across India’s mobility sector.”
In its pilot phase, more than 100+ unique operators have placed at least one order on NOVA. The platform is already witnessing a strong response and this number is expected to go up significantly.
The launch marks a strategic expansion of redBus’ existing B2B portfolio beyond ticketing and addresses industry challenges around fragmented sourcing, inconsistent product quality, and delayed vendor payments. The platform offers between 20-40% discounts, giving even small bus operators access to top quality products and services. It allows them to expand visibility, generate qualified leads, and receive secure and timely settlements through redBus’ integrated settlement framework. Only quality vendors are listed on NOVA, ensuring reliability as well as the most competitive pricing.
With NOVA, redBus extends its leadership to become an end-to-end enabler of India’s mobility ecosystem. The new vertical will operate on a scalable model powered by product listings, lead generation, commissions, and advertising, creating multiple growth levers within the company’s B2B portfolio.
