Delhi, Feb 25: Limelight Lab Grown Diamonds, India’s leading and fastest-scaling lab grown diamond jewellery brand, has further strengthened its presence in the capital with the launch of its new store in Rohini, Delhi. The store was inaugurated in the presence of Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, along with Regional Partner Shipresh Wadhwa and members of the brand’s leadership team.
Located in Sector 7’s Commercial Hub at Agarwal E Mall, the new store marks a key milestone in Limelight’s expansion across high-growth urban markets. Catering to Rohini’s design-conscious consumers, the launch further strengthens the brand’s national footprint of 60+ exclusive stores and 40+ shop-in-shops across 45+ cities. The contemporary retail space reflects Limelight’s focus on craftsmanship, transparency, and responsible luxury.
The store showcases an extensive range of CVD-studded lab grown diamond jewellery, crafted using Type IIA diamonds, globally recognised for their superior brilliance and purity. Customers can explore a thoughtfully curated collection featuring classic solitaires, elegant necklaces, modern earrings, bracelets, and versatile everyday wear designs, catering to both occasion-led purchases and daily styling needs.
To celebrate the launch, customers can avail exclusive launch privileges, including 15% off on diamond value and 15% off on making charges, along with a free gold coin on purchases above ₹1 lakh.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:
“From the very beginning, Limelight has focused on building a strong retail ecosystem for lab grown diamond jewellery, one that prioritises design integrity, clear communication, and responsible sourcing. Our vertically integrated model enables us to maintain consistently high standards of quality while creating jewellery that reflects modern lifestyles. The encouraging response to our existing stores across Delhi has reaffirmed the growing trust consumers place in lab grown diamonds and in the Limelight brand.”
“The launch of our Rohini store is a natural progression driven by this positive customer response and the strong performance of our Delhi outlets. It underscores our commitment to expanding in markets where consumer preferences are rapidly evolving. As awareness around lab grown diamonds continues to deepen, customers are seeking jewellery that offers both meaning and modern relevance. Our goal is to meet this demand by bringing thoughtfully crafted, future-forward diamond jewellery closer to consumers across the Delhi NCR region.
Karamjyot Singh Chawla, Director, Limelight Lab Grown Diamonds, added:
“The Delhi NCR market continues to be central to Limelight’s growth strategy, driven by a strong appetite for innovation and design-led jewellery. Rohini, in particular, represents a dynamic consumer base that is increasingly open to new-age luxury offerings.”
“As we scale our retail presence across India, each new store plays a strategic role in deepening consumer engagement and strengthening brand recall. The launch in Rohini enables us to further extend Limelight’s reach within the capital, while reinforcing the growing relevance of lab grown diamonds in India’s evolving jewellery landscape.”
Shipresh Wadhwa, Regional Partner, Limelight Lab Grown Diamonds, said:
“Limelight’s leadership in the lab grown diamond segment and its rapidly expanding national footprint made the partnership a natural fit for us. The brand’s emphasis on transparency, contemporary design, and consumer education strongly aligns with the expectations of today’s jewellery buyers. Bringing Limelight to Rohini allows us to introduce a modern jewellery destination that blends global-quality lab grown diamonds with a refined retail experience. We are confident the store will resonate with local consumers seeking jewellery that reflects both style and conscious choice.”
With the launch of its Rohini store, Limelight Lab Grown Diamonds continues to expand its retail reach across North India, further strengthening its position as one of the most trusted and widely accessible lab grown diamond jewellery brands in Delhi and across India. The new Rohini store reinforces this leadership while making conscious luxury accessible to a new and growing consumer base in the capital, appealing to those who value jewellery that is distinctive, responsibly created, and aligned with a more sustainable future.
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