Kingfisher Premium Packaged Drinking Water and JioHotstar Launch ‘Kingfisher Good Times Hangout’ for TATA WPL

Feb 04: Kingfisher Premium Packaged Drinking Water has partnered with JioHotstar to introduce Kingfisher Good Times Hangout, a first-of-its-kind live viewing experience designed to make cricket watching more social, interactive, and entertaining.

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The exclusive content feed will go live on the JioHotstar platform during the TATA Women’s Premier League (WPL) Semi-Final on February 3 and the Final on February 5, starting 6:30 pm onwards, and will be available to viewers watching the matches live.

Kingfisher Good Times Hangout enhances the live match experience by blending real-time cricket commentary with humour, pop culture conversations, and interactive storytelling. The curated line-up brings together a diverse mix of cricket broadcasters, former cricketers, stand-up comedians, and popular entertainment and digital personalities. Featured names include Mantra, Sahiba Bali, Angad Singh Ranyal, Gurleen Pannu, Aakash Gupta, Harsh Gujral and Kullu, alongside seasoned cricket experts Aakash Chopra, Reema Malhotra and Veda Krishnamurthy—offering viewers a balance of match insights and light-hearted banter throughout the broadcast.

Commenting on the initiative, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said,

“Cricket has always been closely associated with togetherness and shared experiences, which strongly aligns with the ethos of our brand. With Good Times Hangout, our objective was to move beyond conventional engagements and add a differentiated layer to live cricket viewing by making it more social and interactive. Our collaboration with JioHotstar enables us to leverage technology to enhance engagement while staying true to the way fans naturally enjoy the game.”

Anup Govindan, Head – Sports Sales, JioStar, added,

“At JioStar, our focus is on constantly reimagining how fans experience live sports. The Kingfisher Good Times Hangout on JioHotstar demonstrates how brands can become an integral part of the viewing experience. By combining live cricket with culture, conversation, and community, this partnership introduces a new level of interactivity that resonates strongly with today’s audiences.”

By seamlessly integrating sport, entertainment, and technology, Kingfisher Good Times Hangout presents a differentiated approach to live cricket consumption while reinforcing Kingfisher Packaged Drinking Water’s long-standing association with fun, togetherness, and shared moments. Viewers can access the feed by selecting the Kingfisher Good Times Hangout option under the Audio & Subtitles tab while watching the live match on JioHotstar—adding a fresh, social dimension to the live sports experience.