Malappuram, 25th  June 2024: Honda Motorcycle and Scooter India reinforces its commitment to road safety with another impactful awareness campaign in Malappuram, Kerala. Hosted on the grounds of Seethi Sahib Memorial Polytechnic College and N.S.S English Medium High School, the campaign marked a significant milestone for HMSI, engaging over 1700 students and staff members. 

The road safety campaign featured interactive activities such as safety riding theory session, danger prediction training, road safety quiz, helmet awareness, and Riding Trainer session that kept the participants engaged throughout the campaign.

HMSI prioritizes the safety of every individual, and in line with this dedication, the company has been conducting road safety awareness campaigns across various regions of the country. These initiatives aim to provide crucial information and guidance on safe driving practices. Malappuram is the latest city to benefit from this initiative, as HMSI strives to equip the community with the knowledge and skills necessary for safe navigation on the roads.

HMSI extends its gratitude to the authorities of Seethi Sahib Memorial Polytechnic College and N.S.S English Medium High School, for their support in organizing this important initiative. Together, we can make a significant difference in creating safer roads and reducing accidents.

Since its inception, HMSI has educated nearly 4 lac adults and children in Kerala, promoting responsible road usage, and cultivating safe riding habits. Additionally, HMSI has reached more than 60 lac individuals across the country with its road safety education initiatives.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but also to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society. 

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has impacted over 5.7 million Indian citizens. HMSI’s National Road Safety Awareness program made learning fun yet scientific through: 

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.