Jaipur: Corduroy has always carried a certain nostalgia. Long associated with academic wardrobes, old-world tailoring, and utilitarian dressing, the fabric has quietly lived on the fringes of modern menswear. Today, corduroy is undergoing a revival that feels intentional, contemporary, and unapologetically stylish. At the forefront of this reinvention is Pleyne, a menswear brand redefining how vintage fabrics can exist in a modern wardrobe.

Rather than treating corduroy as a relic of the past, Pleyne approaches it as a canvas. A material that allows texture, colour, and design to come together in a fresh, fashion-forward way.

“Corduroy has depth. It has history. But more importantly, it has character,” says Chirag Sogani, Founder of Pleyne.
“Our idea was never to modernise corduroy by stripping it down, but by layering it with thoughtful design and contemporary detailing.”

Reinventing a Classic Through Design
Pleyne’s latest collection introduces three corduroy patchwork shirts, each designed to express a distinct mood while staying rooted in the brand’s philosophy of timeless, reusable menswear. What sets these pieces apart is not just the fabric, but the way it has been reinterpreted through contrast detailing, precision patchwork, and subtle yet striking thread work.

Patchwork, often perceived as loud or chaotic, is treated with restraint and intention. Each placement, whether on collars, cuffs, pockets, or plackets, feels deliberate and well-considered. The result is corduroy that feels elevated rather than experimental.

“Modern menswear is about balance,” Chirag explains.
“You can be expressive without being overpowering. Our patchwork is meant to add personality, not distraction.”

Three Shirts, Three Modern Narratives
Each piece in the collection tells its own story and reflects different facets of contemporary dressing.

The pastel pink corduroy shirt leans into soft masculinity and relaxed sophistication. Accented with clean white detailing on the collar, cuffs, and both the front and back, the shirt effortlessly bridges casual and refined dressing. It is designed for men who appreciate subtle confidence and understated style.

The dark blue corduroy shirt brings a sense of depth and quiet authority. Rich in tone, it is complemented by brown patch pockets on both sides, with matching detailing on the cuffs. Fine thread work adds a layer of craftsmanship, creating a look that feels regal yet wearable.

The most playful piece in the collection is the pastel green corduroy shirt. Designed with a contemporary mindset, it features modern work near the placket and pocket that evokes puzzle-inspired elements. Eye-catching thread detailing and thoughtfully placed dual pockets give the shirt a functional yet artistic edge, reflecting fashion that values creativity without excess.

“Menswear is evolving,” Chirag notes.
“Men today are more open to colour, texture, and design, as long as it feels authentic and wearable. This shirt represents that shift.”

Corduroy for the Modern Wardrobe
What sets Pleyne apart is its refusal to chase fleeting trends. Instead of seasonal hype, the brand focuses on creating pieces that can transition seamlessly across occasions and years. Corduroy, known for its durability and warmth, becomes the ideal medium for this approach. It is elevated enough for statement dressing, yet versatile enough for everyday wear.

The collection sits comfortably in the accessible luxury space, offering premium fabric, thoughtful construction, and contemporary design without excess. It speaks to men who value quality, individuality, and longevity in their wardrobes.

“At Pleyne, we don’t design for moments,” Chirag concludes.
“We design for wardrobes. Pieces that grow with you, adapt to you, and still feel relevant years later.”

In reimagining corduroy, Pleyne does not simply revive a fabric. It reshapes how modern men connect with it. The result is a collection that feels rooted yet refreshed, nostalgic yet forward-looking, proving that when heritage meets design clarity, even the most classic materials can feel entirely new again.