Neel AcharyChandigarh, Dec 10: Mia by Tanishq, India’s leading contemporary fine jewellery brand, has come on board as the Official Style Partner for the Hornbill Festival 2025 – one of the country’s most cherished celebrations of cultural heritage, artistry, community, and creative expression. Through this partnership, Mia brings its “Precious, every day” philosophy to a festival that beautifully mirrors the values the brand stands for: individuality, confidence, craftsmanship, and the power of personal stories.
Across the 10-day festival at Kisama Heritage Village, Kohima, Mia by Tanishq curates a dedicated engagement zone. The brand also offers thoughtfully designed merchandise and product giveaways that enhance the visitor experience while staying true to the festival’s emphasis on heritage, creativity, and community.
On day three of the event, the brand unveiled special edition “Mia x Hornbill” pendants in Kisama Heritage Village, inspired by the spirit of culture, craft, and modern femininity which included Hornbill-inspired designs amongst others inspired by Naga motifs —in state colors (red, black, green, white) as commemorative yet everyday-wearable pieces. These pendants embody this seamless blend of traditional artistry and contemporary style. Through this partnership, Mia by Tanishq reinforces its identity as a bold, modern, and stylish jewellery brand that celebrates diverse narratives of self-expression across music, adventure, and fashion-forward lifestyles.
Mia forged meaningful connections with women from diverse walks of life at the Hornbill Festival, celebrating their individuality, ambition, and everyday style through fine jewellery. The brand engaged local icons including guitarist Imnainla Jamir, biker Onen Nenty, Iuli Yeptho, Trance Effect’s lead vocalist, and fashion influencer Imlisen Pongen to build authentic Nagaland brand awareness. Showcasing a fashion-forward approach, Mia highlighted its commitment to empowering women who express themselves boldly across music, adventure, and style. By aligning with the Hornbill Festival’s celebration of Nagaland’s iconic tribal cultures and heritage, Mia reinforced its core values of culture curation, self-expression, and contemporary Gen Z fashion.
The partnership marks Mia’s first major Northeast venture, building on Tanishq’s Dimapur presence to deepen cultural ties and support planned Mia store expansion.
Ms. Shyamala Ramanan, Business Head – Mia by Tanishq, shared the main dais with Neiphiu Rio, the Chief Minister of Nagaland, Ambassadors and Ministers at the inauguration and addressed audiences reinforcing Mia’s leadership and commitment to the region.
Speaking about the collaboration, Ajay Maurya, Product & Marketing Head, Mia by Tanishq, said, “At Mia by Tanishq, our vision has always been to create meaningful connections with women across India by offering fine jewellery that celebrates their individuality, ambition, and everyday expressions of style. Our partnership with the Hornbill Music Festival marks an important step in deepening our presence in the North East which is one of the most culturally rich, expressive, and creatively vibrant regions of the country. Nagaland, in particular, has a strong artistic identity, and we are excited to build a long-term relationship with its community. Through this collaboration, we aim to bring Mia’s contemporary design language closer to the women of the North East, and to foster a space where they have access to the best of fine jewellery, crafted with authenticity, modernity, and heart.”
Mia by Tanishq continues to inspire women across India with trendy, modern, expressive designs crafted for every moment and story, and the association reinforces a renewed commitment to celebrating the everyday stories of women in the Northeast through jewellery that honours both culture and contemporary self-expression.
