Mumbai, India, Jan 06: Bajaj Broking, one of India’s growing investment platforms, has entered a strategic partnership with National Securities Depository Limited (NSDL) to build a more accessible, secure, and informed investment ecosystem.

The partnership aims to unlock new synergies between both organisations to enhance investor access, drive financial awareness, enable product innovation, and strengthen investor education and protection.

One of the key focus points of this partnership is to bridge the accessibility gap. From smoother onboarding processes to faster account activations and integrated systems, the combined strengths of NSDL and Bajaj Broking will enable investors to start their investment journey with ease anytime, anywhere.

Equally important is the commitment to investor education and protection. Through a combination of structured financial literacy programs, digital outreach, and campus initiatives, the partnership aims to empower users with the knowledge required to navigate the markets responsibly.

Campaigns such as Bajaj Broking’s #OddHaiTohFraudHai will be scaled in collaboration with NSDL to build greater awareness around scam prevention, red flags, and best practices for digital investing safety.

The partnership will also foster technological innovation, with both teams working closely to co-develop and introduce new features and product experiences tailored to investor needs. Bajaj Broking and NSDL will work together to co-develop new product features, improve investor interfaces, and introduce cutting-edge digital solutions that cater to the evolving needs of Indian investors. From simplifying account opening and transaction flows to improving real-time insights and seamless multi-asset access, the partnership aims to redefine convenience and accessibility in retail investing through tech-driven enhancements.

Manish Jain, Managing Director & CEO, Bajaj Broking.

“ This partnership with NSDL marks a significant milestone in our mission to make investing safer, simpler, and more accessible for all Indian investors. The trust that both Bajaj and NSDL command in the financial ecosystem creates a strong foundation to deliver secure, transparent, and reliable investment experiences.

By combining our strengths, we aim to empower investors not just with access and awareness, but also with the confidence that comes from being protected. Together, we will drive initiatives that enhance digital education, build scam awareness, and create a safer investing environment grounded in trust.”

 Mr. Vijay Chandok , Managing Director & CEO, NSDL.

“NSDL has always played a foundational role in strengthening trust and security within India’s capital markets. Our association with Bajaj Broking brings together strong market expertise and a shared commitment to simplifying the investing journey for investors. By leveraging technology and collaboration, we aim to enhance investor awareness, improve accessibility, and support the next phase of India’s investing ecosystem.”

This collaboration marks a new chapter in investor empowerment one where technology, trust, and transparency come together to create long-term value for the Indian investor.